Tango’s challenge was not just to be seen, but to behave at shelf with the same energy it has in its brand world. In a crowded soft drinks aisle, the opportunity was to turn ordinary retail touchpoints into something louder, more playful and more rewarding, while still working for different kinds of shoppers. The solution was built around two distinct shopping mindsets. For impulse shoppers, we created Tango Men Collectibles, a mechanic that turns a simple can purchase into a mini mission. Buy a can, get a Tango Man, and keep coming back to complete the set. The figurines use Tango’s flavour cues and expressive personality to make the reward feel collectable, fun and unmistakably on-brand. That idea comes to life in-store through the assets shown here: a full-height fridge cling that stops the eye in a sea of competitor cans, a countertop collector unit that places the reward right at the till, and a collectibles pack that adds surprise to every purchase. Together, these elements turn the shelf and chiller into a more interactive, repeat-purchase driven experience. For more mission-driven shoppers, Mystery Flavour Chaos brings a different type of reward. A bottle-neck collar invites consumers to scan, guess the next Tango flavour and take part in the campaign, while the wider shelf takeover unifies the fixture into one loud, shoppable statement. The result is a retail system that works two ways at once: one route taps collectability and surprise, the other taps curiosity and participation, but both help Tango own the shelf more boldly.