The challenge was to give Campari Group sales teams a stronger way to approach new bar listings. Rather than relying on a standard presentation or product drop, the opportunity was to create a practical welcome kit that could start the conversation, demonstrate the serve and leave something useful behind. We developed compact, experience-led kits for Aperol Spritz and Campari, each designed around three jobs: open the door with bar owners, help bartenders understand the serve, and keep the brand visible after the meeting. The kits combine functional bar tools with branded lifestyle pieces, giving sales reps a more tangible way to introduce the brand. For Aperol, the system includes bar mats, coasters, sunglasses, a limited-edition bottle opener, T-shirt, mini fan and syphon, all packaged into portable starter-kit formats. Campari follows the same principle with a more Negroni-focused set, bringing together pins, a bucket hat, tray, bar towel, umbrella and the Negroni 365 book. The concept also scales into branded luggage, turning the sales rep’s kit into a mobile presentation system with dedicated space for bottles, tools and individual packs. The result is more than a welcome box. It is a portable sales experience designed to make first meetings more memorable, help the serve come to life and give teams a stronger tool for opening new doors.