Beyond POSM

We’ve been in your shoes and learnt what exceptional agency support should look like. We’re committed to becoming the go-to name in premium beverage POSM.

Let's connect

hello@merchandeffect.com

Beyond POSM

We’ve been in your shoes and learnt what exceptional agency support should look like. We’re committed to becoming the go-to name in premium beverage POSM.

Let's connect

hello@merchandeffect.com

Beyond POSM

We’ve been in your shoes and learnt what exceptional agency support should look like. We’re committed to becoming the go-to name in premium beverage POSM.

Let's connect

hello@merchandeffect.com

Beyond POSM

We’ve been in your shoes and learnt what exceptional agency support should look like. We’re committed to becoming the go-to name in premium beverage POSM.

Let's connect

hello@merchandeffect.com

(001)

What makes our agency unique is the agility of having all key POSM services under one roof.

(001)

What makes our agency unique is the agility of having all key POSM services under one roof.

(001)

What makes our agency unique is the agility of having all key POSM services under one roof.

(001)

What makes our agency unique is the agility of having all key POSM services under one roof.

01.

Insights normally reserved to research agencies.

01.

Insights normally reserved to research agencies.

Insights normally reserved to research agencies.

02.

Innovation normally reserved to strategic design agencies.

02.

Innovation normally reserved to strategic design agencies.

Innovation normally reserved to strategic design agencies.

03.

Production power normally reserved to procurement agencies.

03.

Production power normally reserved to procurement agencies.

Production power normally reserved to procurement agencies.

(002)

Our team of industry veterans has one goal... Making consumers care about your brand where it matters most: 2 meters from the moment of choice.

(002)

Our team of industry veterans has one goal... Making consumers care about your brand where it matters most: 2 meters from the moment of choice.

(002)

Our team of industry veterans has one goal... Making consumers care about your brand where it matters most: 2 meters from the moment of choice.

(002)

Our team of industry veterans has one goal... Making consumers care about your brand where it matters most: 2 meters from the moment of choice.

Head of vision

Head of vision

Zach Hegde

Zach Hegde

Head of strategy

Head of strategy

Benjamin Van Damme

Benjamin Van Damme

Head of marketing

Head of marketing

Martina Pompili

Martina Pompili

Head of operations

Head of operations

Marry Jo Macorol

Marry Jo Macorol

Head of accounts

Head of accounts

Kevin Gilman

Kevin Gilman

Head of production

Head of production

Grace Zeng

Grace Zeng

(003)

Our designs are shaped by exclusive insights from top bartenders and trade professionals worldwide—using them as unique creative consultants others overlook.

(003)

Our designs are shaped by exclusive insights from top bartenders and trade professionals worldwide—using them as unique creative consultants others overlook.

(003)

Our designs are shaped by exclusive insights from top bartenders and trade professionals worldwide—using them as unique creative consultants others overlook.

(003)

Our designs are shaped by exclusive insights from top bartenders and trade professionals worldwide—using them as unique creative consultants others overlook.

Holly Graham

Holly Graham

Holly Graham

Ranked 9th on Bar World's top 100

Ranked 9th on Bar World's top 100

Holly Graham

Ranked 9th on Bar World's top 100

(004)

We apply the most recent marketing science (Kantar, Marketing Week, HBG) to the unique situation of your brand's POSM toolkit.

(004)

We apply the most recent marketing science (Kantar, Marketing Week, HBG) to the unique situation of your brand's POSM toolkit.

(004)

We apply the most recent marketing science (Kantar, Marketing Week, HBG) to the unique situation of your brand's POSM toolkit.

(004)

We apply the most recent marketing science (Kantar, Marketing Week, HBG) to the unique situation of your brand's POSM toolkit.

Distinctiveness


Being meaningfully

different on an emotional level.

Distinctiveness


Being meaningfully

different on an emotional level.

Distinctiveness


Being meaningfully different.

Distinctiveness


Being meaningfully

different on an emotional level.

Strong Presence


360° excellence close to the moment of choice.

Strong Presence


360° excellence close to the moment of choice.

Strong Presence


360° excellence close to the moment of choice.

Strong Presence


360° excellence close to the moment of choice.

New Spaces


Claiming untapped places, both physical & mental.

New Spaces


Claiming untapped places, both physical & mental.

New Spaces


Claiming untapped places, both physical & mental.

New Spaces


Claiming untapped places, both physical & mental.

(005)

POSM is no longer just about being seen; it's about being felt. Brands that deliver immersive POSM drive stronger emotional connections and steal scarce consumer attention.

(005)

POSM is no longer just about being seen; it's about being felt. Brands that deliver immersive POSM drive stronger emotional connections and steal scarce consumer attention.

(005)

POSM is no longer just about being seen; it's about being felt. Brands that deliver immersive POSM drive stronger emotional connections and steal scarce consumer attention.

(005)

POSM is no longer just about being seen; it's about being felt. Brands that deliver immersive POSM drive stronger emotional connections and steal scarce consumer attention.

(006)

Our promise is POSM innovation with proprietary market insights. A full circle service from strategy to design to production and delivery.

Ready to go beyond POSM?

Let's connect

hello@merchandeffect.com

(006)

Our promise is POSM innovation with proprietary market insights. A full circle service from strategy to design to production and delivery.

Ready to go beyond POSM?

Let's connect

hello@merchandeffect.com

(006)

Our promise is POSM innovation with proprietary market insights. A full circle service from strategy to design to production and delivery.

Ready to go beyond POSM?

Let's connect

hello@merchandeffect.com

(006)

Our promise is POSM innovation with proprietary market insights. A full circle service from strategy to design to production and delivery.

Ready to go beyond POSM?

Let's connect

hello@merchandeffect.com

beyond posm

Americas (Philadelphia)

EMEA (Milan, Dubai, Cape Town)

Asia (Hong Kong, Shenzhen)

Australia (Melbourne)

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Copyright©Merch&Effect

beyond posm

Americas (Philadelphia)

EMEA (Milan, Dubai, Cape Town)

Asia (Hong Kong, Shenzhen)

Australia (Melbourne)

Back to top ↑

beyond posm

Americas (Philadelphia)

EMEA (Milan, Dubai, Cape Town)

Asia (Hong Kong, Shenzhen)

Australia (Melbourne)

Back to top ↑

beyond posm

Back to top ↑