Beyond POSM

We help cult and challenger brands win where it matters most—two meters from the moment of decision.

Let's connect

hello@merchandeffect.com

Beyond POSM

We help cult and challenger brands win where it matters most—two meters from the moment of decision.

Let's connect

hello@merchandeffect.com

Beyond POSM

We help cult and challenger brands win where it matters most—two meters from the moment of decision.

Let's connect

hello@merchandeffect.com

Beyond POSM

We help cult and challenger brands win where it matters most—two meters from the moment of decision.

Let's connect

hello@merchandeffect.com

(001)

Trusted by some of the world’s most iconic cult brands and next-gen category leaders.

Trusted by some of the world’s most iconic cult brands and next-gen category leaders.

Trusted by some of the world’s most iconic cult brands and next-gen category leaders.

Trusted by some of the world’s most iconic cult brands and next-gen category leaders.

Dirty Dill

How Statement POSM Builds Off-Trade Swagger

(2025)

Dirty Dill

(2025)

Dirty Dill

How Statement POSM Builds Off-Trade Swagger

(2025)

Dirty Dill

How Statement POSM Builds Off-Trade Swagger

(2025)

(002)

There’s a moment when a shopper freezes mid-aisle. Looks left. Looks right. Reaches out. That moment is where we win.

There’s a moment when a shopper freezes mid-aisle. Looks left. Looks right. Reaches out. That moment is where we win.

There’s a moment when a shopper freezes mid-aisle. Looks left. Looks right. Reaches out. That moment is where we win.

There’s a moment when a shopper freezes mid-aisle. Looks left. Looks right. Reaches out. That moment is where we win.

Bacardi Cola: Taste Freedom

Turning a Drink into a Movement

(2025)

Bacardi Cola: Taste Freedom

(2025)

Bacardi Cola: Taste Freedom

Turning a Drink into a Movement

(2025)

Bacardi Cola: Taste Freedom

Turning a Drink into a Movement

(2025)

(003)

We’re Merch & Effect—a global team of brand thinkers, designers, engineers, and producers.

We create physical tools that command attention, build trial, and shift choice in your favor.

We’re Merch & Effect—a global team of brand thinkers, designers, engineers, and producers.

We create physical tools that command attention, build trial, and shift choice in your favor.

We’re Merch & Effect—a global team of brand thinkers, designers, engineers, and producers.

We create physical tools that command attention, build trial, and shift choice in your favor.

We’re Merch & Effect—a global team of brand thinkers, designers, engineers, and producers.

We create physical tools that command attention, build trial, and shift choice in your favor.

Head of vision

Head of vision

Zach Hegde

Zach Hegde

Head of strategy

Head of strategy

Benjamin Van Damme

Benjamin Van Damme

Head of marketing

Head of marketing

Martina Pompili

Martina Pompili

Head of operations

Head of operations

Marry Jo Macorol

Marry Jo Macorol

Head of production

Head of production

Grace Zeng

Grace Zeng

Head of design

Head of design

Em Matibag

Em Matibag

Head of accounts

Head of accounts

Dayne Collings

Dayne Collings

Creative strategy

Beya Chelly

Creative strategy

Beya Chelly

Creative strategy

Beya Chelly

(004)

Merch should drive margin.
Not just awareness.

Displays should sell.
Not just stand there.

Giveaways should stay in homes.
Not landfills.

Merch should drive margin.
Not just awareness.

Displays should sell.
Not just stand there.

Giveaways should stay in homes. Not landfills.

Merch should drive margin.
Not just awareness.

Displays should sell.
Not just stand there.

Giveaways should stay in homes. Not landfills.

Merch should drive margin.
Not just awareness.

Displays should sell.
Not just stand there.

Giveaways should stay in homes.
Not landfills.

(005)

If your brand’s ready to stop blending in at the shelf—let’s build something that gets picked up.

If your brand’s ready to stop blending in at the shelf—let’s build something that gets picked up.

If your brand’s ready to stop blending in at the shelf—let’s build something that gets picked up.

If your brand’s ready to stop blending in at the shelf—let’s build something that gets picked up.

Let's connect

hello@merchandeffect.com

Let's connect

hello@merchandeffect.com

Let's connect

hello@merchandeffect.com

Let's connect

hello@merchandeffect.com

beyond posm

Americas (Philadelphia)

EMEA (Milan, Dubai, Cape Town)

Asia (Hong Kong, Shenzhen)

Australia (Melbourne)

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Copyright©Merch&Effect

beyond posm

Back to top ↑

beyond posm

Americas (Philadelphia)

EMEA (Milan, Dubai, Cape Town)

Asia (Hong Kong, Shenzhen)

Australia (Melbourne)

Back to top ↑

beyond posm

Americas (Philadelphia)

EMEA (Milan, Dubai, Cape Town)

Asia (Hong Kong, Shenzhen)

Australia (Melbourne)

Back to top ↑