Beyond POSM
Since 2010, we’ve helped 70+ cult and challenger brands win where it matters most, two meters from the moment of decision, supporting them at every stage, from design to production to global delivery.
Beyond POSM
Since 2010, we’ve helped 70+ cult and challenger brands win where it matters most, two meters from the moment of decision, supporting them at every stage, from design to production to global delivery.
Beyond POSM
Since 2010, we’ve helped 70+ cult and challenger brands win where it matters most, two meters from the moment of decision, supporting them at every stage, from design to production to global delivery.
Beyond POSM
Since 2010, we’ve helped 70+ cult and challenger brands win where it matters most, two meters from the moment of decision, supporting them at every stage, from design to production to global delivery.
(001)
Trusted by some of the world’s most iconic cult brands and next-gen category leaders.
Trusted by some of the world’s most iconic cult brands and next-gen category leaders.
Trusted by some of the world’s most iconic cult brands and next-gen category leaders.
Trusted by some of the world’s most iconic cult brands and next-gen category leaders.
(002)
There’s a moment when a shopper freezes mid-aisle. Looks left. Looks right. Reaches out. That moment is where we win.
There’s a moment when a shopper freezes mid-aisle. Looks left. Looks right. Reaches out. That moment is where we win.
There’s a moment when a shopper freezes mid-aisle. Looks left. Looks right. Reaches out. That moment is where we win.
There’s a moment when a shopper freezes mid-aisle. Looks left. Looks right. Reaches out. That moment is where we win.
(003)
We’re a global team of brand thinkers, designers, and engineers. Our mission? Your brand’s success, where it matters the most.
We’re Merch & Effect: a global team of brand thinkers, designers, engineers, and producers.
We create physical tools that command attention, build trial, and shift choice in your favor.
We’re Merch & Effect: a global team of brand thinkers, designers, engineers, and producers.
We create physical tools that command attention, build trial, and shift choice in your favor.
We’re Merch & Effect: a global team of brand thinkers, designers, engineers, and producers.
We create physical tools that command attention, build trial, and shift choice in your favor.

Head of vision
Head of vision
Head of vision
Zach Hegde
Zach Hegde
Zach Hegde

Head of strategy
Head of strategy
Head of strategy
Benjamin Van Damme
Benjamin Van Damme
Benjamin Van Damme

Head of accounts
Head of accounts
Head of accounts
Dayne Collings
Dayne Collings
Dayne Collings

Head of marketing
Head of marketing
Head of marketing
Martina Pompili
Martina Pompili
Martina Pompili

Head of operations
Head of operations
Head of operations
Marry Jo Macorol
Marry Jo Macorol
Marry Jo Macorol

Head of production
Head of production
Head of production
Grace Zeng
Grace Zeng
Grace Zeng
(004)
Don't take our word for it, check out some of our work.
Merch should drive margin.
Not just awareness.
Displays should sell.
Not just stand there.
Giveaways should stay in homes. Not landfills.
Merch should drive margin.
Not just awareness.
Displays should sell.
Not just stand there.
Giveaways should stay in homes. Not landfills.
Don't take our word for it, check out some of our work.

Beauty &
Cosmetics

Beauty &
Cosmetics

Beauty &
Cosmetics

Beauty &
Cosmetics

New Energy for Food & Beverage Challenger Brands
(2025)

The Science Behind the Stand
(2025)

A New Beauty Era
(2026)

Last-Mile Innovation for Lifestyle Brands
(2025)

Gong Cha
(2025)

Yerba Madre
(2025)

Dirty Dill
(2025)

Chobani
(2025)

The Giftpack, Reframed
(2025)

Courvoisier
(2025)

New Energy for Food & Beverage Challenger Brands
(2025)

The Science Behind the Stand
(2025)

A New Beauty Era
(2026)

Last-Mile Innovation for Lifestyle Brands
(2025)

Gong Cha
(2025)

Yerba Madre
(2025)

Dirty Dill
(2025)

Chobani
(2025)

The Giftpack, Reframed
(2025)

Courvoisier
(2025)

New Energy for Food & Beverage Challenger Brands
(2025)

The Science Behind the Stand
(2025)

A New Beauty Era
(2026)

Last-Mile Innovation for Lifestyle Brands
(2025)

Gong Cha
(2025)

Yerba Madre
(2025)

Dirty Dill
(2025)

Chobani
(2025)

The Giftpack, Reframed
(2025)

Courvoisier
(2025)

New Energy for Food & Beverage Challenger Brands
(2025)

The Science Behind the Stand
(2025)

A New Beauty Era
(2026)

Last-Mile Innovation for Lifestyle Brands
(2025)

Gong Cha
(2025)

Yerba Madre
(2025)

Dirty Dill
(2025)

Chobani
(2025)

The Giftpack, Reframed
(2025)

Courvoisier
(2025)

New Energy for Food & Beverage Challenger Brands
(2025)

The Science Behind the Stand
(2025)

A New Beauty Era
(2026)

Last-Mile Innovation for Lifestyle Brands
(2025)

Gong Cha
(2025)

Yerba Madre
(2025)

Dirty Dill
(2025)

Chobani
(2025)

The Giftpack, Reframed
(2025)

Courvoisier
(2025)

New Energy for Food & Beverage Challenger Brands
(2025)

The Science Behind the Stand
(2025)

A New Beauty Era
(2026)

Last-Mile Innovation for Lifestyle Brands
(2025)

Gong Cha
(2025)

Yerba Madre
(2025)

Dirty Dill
(2025)

Chobani
(2025)

The Giftpack, Reframed
(2025)

Courvoisier
(2025)

New Energy for Food & Beverage Challenger Brands
(2025)

The Science Behind the Stand
(2025)

A New Beauty Era
(2026)

Last-Mile Innovation for Lifestyle Brands
(2025)

Gong Cha
(2025)

Yerba Madre
(2025)

Dirty Dill
(2025)

Chobani
(2025)

The Giftpack, Reframed
(2025)

Courvoisier
(2025)

New Energy for Food & Beverage Challenger Brands
(2025)

The Science Behind the Stand
(2025)

A New Beauty Era
(2026)

Last-Mile Innovation for Lifestyle Brands
(2025)

Gong Cha
(2025)

Yerba Madre
(2025)

Dirty Dill
(2025)

Chobani
(2025)

The Giftpack, Reframed
(2025)

Courvoisier
(2025)

New Energy for Food & Beverage Challenger Brands
(2025)

The Science Behind the Stand
(2025)

A New Beauty Era
(2026)

Last-Mile Innovation for Lifestyle Brands
(2025)

Gong Cha
(2025)

Yerba Madre
(2025)

Dirty Dill
(2025)

Chobani
(2025)

The Giftpack, Reframed
(2025)

Courvoisier
(2025)

New Energy for Food & Beverage Challenger Brands
(2025)

The Science Behind the Stand
(2025)

A New Beauty Era
(2026)

Last-Mile Innovation for Lifestyle Brands
(2025)

Gong Cha
(2025)

Yerba Madre
(2025)

Dirty Dill
(2025)

Chobani
(2025)

The Giftpack, Reframed
(2025)

Courvoisier
(2025)

New Energy for Food & Beverage Challenger Brands
(2025)

The Science Behind the Stand
(2025)

A New Beauty Era
(2026)

Last-Mile Innovation for Lifestyle Brands
(2025)

Gong Cha
(2025)

Yerba Madre
(2025)

Dirty Dill
(2025)

Chobani
(2025)

The Giftpack, Reframed
(2025)

Courvoisier
(2025)

New Energy for Food & Beverage Challenger Brands
(2025)

The Science Behind the Stand
(2025)

A New Beauty Era
(2026)

Last-Mile Innovation for Lifestyle Brands
(2025)

Gong Cha
(2025)

Yerba Madre
(2025)

Dirty Dill
(2025)

Chobani
(2025)

The Giftpack, Reframed
(2025)

Courvoisier
(2025)



