La Pulga’s challenge was to create glassware and display assets that could work across very different drinking occasions without losing a clear, ownable identity. The system needed to balance variety with recognition, premium cues with poolside durability, expressive storytelling with scalability, and everyday function with a more memorable drinking experience. We built the design language around four principles: a distinctive silhouette, colour used as a system, brand storytelling embedded directly into the object, and function considered from the start. Spirit animals, textures, sculptural bases and SKU-linked colour treatments turn each piece into something recognisable even before the logo is noticed. The resulting glassware explores several routes, from animal-led bases and tactile cantarito forms to stackable cactus glasses, thermochromatic patterns and insulated poolside pieces. Some concepts reveal brand elements through the liquid or temperature change, while others use shape and stacking to turn storage, service and the drinking ritual itself into part of the visual identity. The same thinking extends into glorifiers, where illuminated frames, agave-inspired forms, orbiting light bands and spirit-animal medallions transform the bottle into a stronger focal point. Together, the toolkit gives La Pulga a more ownable physical language across serve and display, with every touchpoint designed to feel distinctive, scalable and unmistakably part of the same brand world.