With an innovation pipeline that spans yogurt, oat milk, creamers, and functional nutrition, Chobani has evolved far beyond a single-product player. Our goal was to help that evolution come to life at retail, through a 360 toolkit that unifies categories, enhances visibility, and turns every POSM moment into part of the wellness journey.
We started with the cooler aisle. Instead of isolated touchpoints, we built a connected in-store system: a clean-label runway that used functional claims like “plant-forward” and “protein-packed” as visual anchors across segments. It turned shelf presence into a guided discovery path and drove premium trade-up across categories.
Then came trial. With a sensorial Flip ’n’ Sip tasting station, we created a multi-sensory platform that let customers experience Chobani’s seasonal flavours in two formats - Flip and Smoothie - side by side. A playful, farm-fresh moment that transformed seasonal NPD into a social-first trial tool. And finally, we extended the brand into homes and routines with a functional giftbox system: shaker bottles paired with protein SKUs that served as both loyalty triggers and lifestyle cues. These premium GWP kits turned functional nutrition into a badge moment: driving trial, usage, and repeat.
The result is more than POS. It’s a strategy in 3D: building brand love across shelf, sampling, and gifting. Because for a brand like Chobani, growth doesn’t come from shouting louder. It comes from showing up better, everywhere it matters.
With an innovation pipeline that spans yogurt, oat milk, creamers, and functional nutrition, Chobani has evolved far beyond a single-product player. Our goal was to help that evolution come to life at retail, through a 360 toolkit that unifies categories, enhances visibility, and turns every POSM moment into part of the wellness journey.
We started with the cooler aisle. Instead of isolated touchpoints, we built a connected in-store system: a clean-label runway that used functional claims like “plant-forward” and “protein-packed” as visual anchors across segments. It turned shelf presence into a guided discovery path and drove premium trade-up across categories.
Then came trial. With a sensorial Flip ’n’ Sip tasting station, we created a multi-sensory platform that let customers experience Chobani’s seasonal flavours in two formats - Flip and Smoothie - side by side. A playful, farm-fresh moment that transformed seasonal NPD into a social-first trial tool. And finally, we extended the brand into homes and routines with a functional giftbox system: shaker bottles paired with protein SKUs that served as both loyalty triggers and lifestyle cues. These premium GWP kits turned functional nutrition into a badge moment: driving trial, usage, and repeat.
The result is more than POS. It’s a strategy in 3D: building brand love across shelf, sampling, and gifting. Because for a brand like Chobani, growth doesn’t come from shouting louder. It comes from showing up better, everywhere it matters.
With an innovation pipeline that spans yogurt, oat milk, creamers, and functional nutrition, Chobani has evolved far beyond a single-product player. Our goal was to help that evolution come to life at retail, through a 360 toolkit that unifies categories, enhances visibility, and turns every POSM moment into part of the wellness journey.
We started with the cooler aisle. Instead of isolated touchpoints, we built a connected in-store system: a clean-label runway that used functional claims like “plant-forward” and “protein-packed” as visual anchors across segments. It turned shelf presence into a guided discovery path and drove premium trade-up across categories.
Then came trial. With a sensorial Flip ’n’ Sip tasting station, we created a multi-sensory platform that let customers experience Chobani’s seasonal flavours in two formats - Flip and Smoothie - side by side. A playful, farm-fresh moment that transformed seasonal NPD into a social-first trial tool. And finally, we extended the brand into homes and routines with a functional giftbox system: shaker bottles paired with protein SKUs that served as both loyalty triggers and lifestyle cues. These premium GWP kits turned functional nutrition into a badge moment: driving trial, usage, and repeat.
The result is more than POS. It’s a strategy in 3D: building brand love across shelf, sampling, and gifting. Because for a brand like Chobani, growth doesn’t come from shouting louder. It comes from showing up better, everywhere it matters.
With an innovation pipeline that spans yogurt, oat milk, creamers, and functional nutrition, Chobani has evolved far beyond a single-product player. Our goal was to help that evolution come to life at retail, through a 360 toolkit that unifies categories, enhances visibility, and turns every POSM moment into part of the wellness journey.
We started with the cooler aisle. Instead of isolated touchpoints, we built a connected in-store system: a clean-label runway that used functional claims like “plant-forward” and “protein-packed” as visual anchors across segments. It turned shelf presence into a guided discovery path and drove premium trade-up across categories.
Then came trial. With a sensorial Flip ’n’ Sip tasting station, we created a multi-sensory platform that let customers experience Chobani’s seasonal flavours in two formats - Flip and Smoothie - side by side. A playful, farm-fresh moment that transformed seasonal NPD into a social-first trial tool. And finally, we extended the brand into homes and routines with a functional giftbox system: shaker bottles paired with protein SKUs that served as both loyalty triggers and lifestyle cues. These premium GWP kits turned functional nutrition into a badge moment: driving trial, usage, and repeat.
The result is more than POS. It’s a strategy in 3D: building brand love across shelf, sampling, and gifting. Because for a brand like Chobani, growth doesn’t come from shouting louder. It comes from showing up better, everywhere it matters.
