In the landscape of seasonal brand storytelling, few items carry as much emotional weight and cultural symbolism as the Ang Pao. More than just a red envelope, it's a gesture of prosperity, protection, and shared good fortune, a ritual deeply embedded in Chinese New Year celebrations. For brands, it offers a rare opportunity to show cultural fluency and emotional intelligence, not just festive decoration. When done right, Ang Pao packs become cherished keepsakes. Their value goes beyond design: it lies in how well they reflect tradition while aligning with the brand’s own world. Whether it's bold and contemporary, or refined and heritage-rich, the envelope becomes a tactile piece of brand storytelling, passed hand to hand at the heart of the holiday. Chinese New Year is one of the most commercially impactful moments in Asia, but it’s also the most emotionally loaded. It’s not just about visibility, it’s about resonance. Consumers don’t just want seasonal flair; they expect relevance, respect, and meaning. A beautifully crafted Ang Pao can achieve all three. For brands like Campari or Glen Grant, participating in this tradition through thoughtfully designed red envelopes allows them to anchor their presence in culture, not as outsiders looking in, but as participants in the ritual. It’s not just a nod to the season. It’s a statement of belonging.