The premium tequila landscape is evolving, shifting away from quick-shot culture toward a more refined sipping experience. As consumer expectations rise, on-trade visibility and presentation become critical in shaping perception. Research shows that 65% of consumers associate premiumization with how a product is served and displayed in bars and restaurants. Without the right branded assets, even the finest tequila risks being perceived as just another pour. Strategic POSM plays a crucial role in elevating tequila’s positioning in the on-trade. Bespoke glassware, elegant bottle glorifiers, and immersive bar displays transform tequila from a late-night ritual into a luxury experience. Well-executed assets not only enhance the aesthetics of a venue but also guide consumer behavior—encouraging slow sipping, signature serves, and premium cocktail experimentation. Studies indicate that well-branded on-trade experiences can drive a 20% increase in sales, as visually distinctive and premium setups naturally command higher value perception. By redefining tequila’s role in upscale venues, the right POSM ensures that consumers don’t just order it—they experience it.