In the crowded nightlife scene, where visual noise is constant and attention spans short, standing out demands more than just good liquid—it takes a brand world worth stepping into. For a gin as distinct as this one, with its signature indigo hue and art-forward ethos, POSM isn’t just promotional—it’s curatorial.
This toolkit was designed to bring the bottle’s mystique to life across the on-trade, turning bars and night venues into immersive brand galleries. Inspired by the deep blue pigment of the gin itself, every asset—from translucent backlit menus to UV-reactive coasters and collectable artist-edition glorifiers—used colour as a signature. Blue wasn’t just a theme; it became a mood, a beacon across the backbar, and a magnet for curious drinkers.
Collectability played a central role. Limited-run art prints, wearable pins, and rotating artist collaborations made the brand feel exclusive but not elitist—just enough mystery to draw people in, just enough fun to keep them coming back. In the on-trade, where emotional impact drives order intent, POSM like this can boost consumer interaction by over 40% (Source: Kantar).
Nightlife is fast, fluid, and fiercely visual. This POSM toolkit met that moment with a balance of art and edge—anchored in the bottle’s unique identity and built to linger in memory long after last orders. It doesn’t shout. It glows.
In the crowded nightlife scene, where visual noise is constant and attention spans short, standing out demands more than just good liquid—it takes a brand world worth stepping into. For a gin as distinct as this one, with its signature indigo hue and art-forward ethos, POSM isn’t just promotional—it’s curatorial.
This toolkit was designed to bring the bottle’s mystique to life across the on-trade, turning bars and night venues into immersive brand galleries. Inspired by the deep blue pigment of the gin itself, every asset—from translucent backlit menus to UV-reactive coasters and collectable artist-edition glorifiers—used colour as a signature. Blue wasn’t just a theme; it became a mood, a beacon across the backbar, and a magnet for curious drinkers.
Collectability played a central role. Limited-run art prints, wearable pins, and rotating artist collaborations made the brand feel exclusive but not elitist—just enough mystery to draw people in, just enough fun to keep them coming back. In the on-trade, where emotional impact drives order intent, POSM like this can boost consumer interaction by over 40% (Source: Kantar).
Nightlife is fast, fluid, and fiercely visual. This POSM toolkit met that moment with a balance of art and edge—anchored in the bottle’s unique identity and built to linger in memory long after last orders. It doesn’t shout. It glows.
In the crowded nightlife scene, where visual noise is constant and attention spans short, standing out demands more than just good liquid—it takes a brand world worth stepping into. For a gin as distinct as this one, with its signature indigo hue and art-forward ethos, POSM isn’t just promotional—it’s curatorial.
This toolkit was designed to bring the bottle’s mystique to life across the on-trade, turning bars and night venues into immersive brand galleries. Inspired by the deep blue pigment of the gin itself, every asset—from translucent backlit menus to UV-reactive coasters and collectable artist-edition glorifiers—used colour as a signature. Blue wasn’t just a theme; it became a mood, a beacon across the backbar, and a magnet for curious drinkers.
Collectability played a central role. Limited-run art prints, wearable pins, and rotating artist collaborations made the brand feel exclusive but not elitist—just enough mystery to draw people in, just enough fun to keep them coming back. In the on-trade, where emotional impact drives order intent, POSM like this can boost consumer interaction by over 40% (Source: Kantar).
Nightlife is fast, fluid, and fiercely visual. This POSM toolkit met that moment with a balance of art and edge—anchored in the bottle’s unique identity and built to linger in memory long after last orders. It doesn’t shout. It glows.
In the crowded nightlife scene, where visual noise is constant and attention spans short, standing out demands more than just good liquid—it takes a brand world worth stepping into. For a gin as distinct as this one, with its signature indigo hue and art-forward ethos, POSM isn’t just promotional—it’s curatorial.
This toolkit was designed to bring the bottle’s mystique to life across the on-trade, turning bars and night venues into immersive brand galleries. Inspired by the deep blue pigment of the gin itself, every asset—from translucent backlit menus to UV-reactive coasters and collectable artist-edition glorifiers—used colour as a signature. Blue wasn’t just a theme; it became a mood, a beacon across the backbar, and a magnet for curious drinkers.
Collectability played a central role. Limited-run art prints, wearable pins, and rotating artist collaborations made the brand feel exclusive but not elitist—just enough mystery to draw people in, just enough fun to keep them coming back. In the on-trade, where emotional impact drives order intent, POSM like this can boost consumer interaction by over 40% (Source: Kantar).
Nightlife is fast, fluid, and fiercely visual. This POSM toolkit met that moment with a balance of art and edge—anchored in the bottle’s unique identity and built to linger in memory long after last orders. It doesn’t shout. It glows.
