Sparkling Ice already has the colour, flavour and personality to stand out, but the challenge was translating that energy into a physical experience that could connect with Gen Z in a way that felt bold, interactive and authentic. The idea needed to do more than display the product. It had to create something people would want to experience, remember and share.
We built the campaign around Enter Your Sparkling Era, a 360° platform inspired by the “eras” language Gen Z already uses to express identity and lifestyle. At the centre is the Sparkling Wall, an interactive display that responds when a bottle is removed, triggering illuminated bubbles and sparkles across the back panel to turn a simple product pick-up into a small moment of theatre.
The concept then expands across on-trade, off-trade and gifting through a family of branded touchpoints. Gradient flutes and highballs, playful stirrers, collectible coasters and mini bottle charms bring the sparkling visual world into different occasions, while LED fridge and bottle displays extend visibility in retail. Each item is designed to feel functional, social and unmistakably part of the same campaign world.
The experience also continues digitally through loyalty flows, gamified interactions and UGC, creating a path from first trial to repeat engagement. The result is a campaign that connects bold visibility with interaction and collectability, turning Sparkling Ice from something shoppers notice into something they participate in.
Sparkling Ice already has the colour, flavour and personality to stand out, but the challenge was translating that energy into a physical experience that could connect with Gen Z in a way that felt bold, interactive and authentic. The idea needed to do more than display the product. It had to create something people would want to experience, remember and share.
We built the campaign around Enter Your Sparkling Era, a 360° platform inspired by the “eras” language Gen Z already uses to express identity and lifestyle. At the centre is the Sparkling Wall, an interactive display that responds when a bottle is removed, triggering illuminated bubbles and sparkles across the back panel to turn a simple product pick-up into a small moment of theatre.
The concept then expands across on-trade, off-trade and gifting through a family of branded touchpoints. Gradient flutes and highballs, playful stirrers, collectible coasters and mini bottle charms bring the sparkling visual world into different occasions, while LED fridge and bottle displays extend visibility in retail. Each item is designed to feel functional, social and unmistakably part of the same campaign world.
The experience also continues digitally through loyalty flows, gamified interactions and UGC, creating a path from first trial to repeat engagement. The result is a campaign that connects bold visibility with interaction and collectability, turning Sparkling Ice from something shoppers notice into something they participate in.
Sparkling Ice already has the colour, flavour and personality to stand out, but the challenge was translating that energy into a physical experience that could connect with Gen Z in a way that felt bold, interactive and authentic. The idea needed to do more than display the product. It had to create something people would want to experience, remember and share.
We built the campaign around Enter Your Sparkling Era, a 360° platform inspired by the “eras” language Gen Z already uses to express identity and lifestyle. At the centre is the Sparkling Wall, an interactive display that responds when a bottle is removed, triggering illuminated bubbles and sparkles across the back panel to turn a simple product pick-up into a small moment of theatre.
The concept then expands across on-trade, off-trade and gifting through a family of branded touchpoints. Gradient flutes and highballs, playful stirrers, collectible coasters and mini bottle charms bring the sparkling visual world into different occasions, while LED fridge and bottle displays extend visibility in retail. Each item is designed to feel functional, social and unmistakably part of the same campaign world.
The experience also continues digitally through loyalty flows, gamified interactions and UGC, creating a path from first trial to repeat engagement. The result is a campaign that connects bold visibility with interaction and collectability, turning Sparkling Ice from something shoppers notice into something they participate in.
Sparkling Ice already has the colour, flavour and personality to stand out, but the challenge was translating that energy into a physical experience that could connect with Gen Z in a way that felt bold, interactive and authentic. The idea needed to do more than display the product. It had to create something people would want to experience, remember and share.
We built the campaign around Enter Your Sparkling Era, a 360° platform inspired by the “eras” language Gen Z already uses to express identity and lifestyle. At the centre is the Sparkling Wall, an interactive display that responds when a bottle is removed, triggering illuminated bubbles and sparkles across the back panel to turn a simple product pick-up into a small moment of theatre.
The concept then expands across on-trade, off-trade and gifting through a family of branded touchpoints. Gradient flutes and highballs, playful stirrers, collectible coasters and mini bottle charms bring the sparkling visual world into different occasions, while LED fridge and bottle displays extend visibility in retail. Each item is designed to feel functional, social and unmistakably part of the same campaign world.
The experience also continues digitally through loyalty flows, gamified interactions and UGC, creating a path from first trial to repeat engagement. The result is a campaign that connects bold visibility with interaction and collectability, turning Sparkling Ice from something shoppers notice into something they participate in.
