Dirty Dill isn’t just a hard pickle seltzer—it’s a punchy, irreverent brand with a cult following and a taste that demands attention. Born from a love of bold flavor and zero pretense, Dirty Dill thrives at the intersection of fun, flavor, and unexpected sports energy. But in the off-trade world, where shelves are stacked and shoppers move fast, making a mark requires more than a loud label—it takes statement POSM with bite. We helped turn Dirty Dill’s shelf presence into a spectacle, crafting custom sports-themed assets that channel the brand’s offbeat personality. From branded skis and volleyball sets to pool floaters, tennis racquets, and even a holiday pickle ornament, the displays didn’t just hold cans—they sparked conversations. Research shows that creative, unconventional POSM can increase off-trade visibility by 37%, and when tied to lifestyle cues like sport or seasonal fun, they generate stronger brand recall across demographics. For a brand like Dirty Dill, sport isn’t a sponsorship play—it’s part of the party. By inserting themselves into active, communal moments and carrying that spirit into-store, they turn shopping into a vibe check. The result? A product that doesn’t just sit in the cooler—it tailgates, it après-skis, it cannonballs. In a market where distinctiveness equals growth, Dirty Dill proves that a little chaos—and a lot of creativity—can pickle the imagination and convert browsers into loyal fans. This isn’t your average hard seltzer. And the POSM shouldn’t be either.