The challenge was to make the margarita ritual feel more immediate, playful and ownable in poolside and outdoor settings. Rather than adding more static branding, the opportunity was to create a service idea that people could physically interact with and that made ordering itself part of the experience. At the centre is the Margarita Hotline, a vintage phone-inspired tabletop device that lets guests order directly from their table. Three dedicated buttons unlock different serves: a single margarita, a group serve or a popsicle option. The idea turns a familiar object into a branded interaction, giving Cointreau a distinctive role before the drink even arrives. The serve system was designed to carry that same personality through the table experience. Insulated tumblers keep drinks colder for longer, while group formats combine trays, pitchers and multiple cups into a more social, shareable setup. A dedicated popsicle glass creates another playful twist on the margarita occasion, making the serve feel more suited to warm-weather, poolside consumption. The result is a compact poolside toolkit built around service rather than signage. From dialing the order to sharing the serve, each touchpoint gives Cointreau a more memorable role in the occasion and turns the margarita into something guests interact with, not just order.