BE KIND already has strong brand recognition and a broad product range, but the challenge was making the existing display work harder at shelf. We reviewed a real in-store unit to understand where shopper attention was landing, which areas were being missed, and how the layout could better support visibility, navigation and purchase.
Using attention heatmaps and shopper gaze analysis, we mapped the parts of the fixture most likely to be seen within the first few seconds. The review showed clear opportunities around hero product placement, campaign communication, shelf-level CTAs and stronger use of high-attention zones, while weaker areas needed more contrast, lighting and clearer messaging.
We then redesigned the display around a more intuitive shopper journey. Hero SKUs and new launches were brought into stronger focal positions, products were grouped vertically by category for easier comparison, and key claims such as “no artificial flavors” and “made with 100% whole grains” were given clearer visual prominence. Selective glow and stronger hierarchy helped guide the eye without making the unit feel overloaded.
The result is a display designed around how people actually shop. Instead of asking shoppers to read the fixture from top to bottom, the new system creates clear visual blocks that hook attention, sustain interest and make product choice easier within seconds.
BE KIND already has strong brand recognition and a broad product range, but the challenge was making the existing display work harder at shelf. We reviewed a real in-store unit to understand where shopper attention was landing, which areas were being missed, and how the layout could better support visibility, navigation and purchase.
Using attention heatmaps and shopper gaze analysis, we mapped the parts of the fixture most likely to be seen within the first few seconds. The review showed clear opportunities around hero product placement, campaign communication, shelf-level CTAs and stronger use of high-attention zones, while weaker areas needed more contrast, lighting and clearer messaging.
We then redesigned the display around a more intuitive shopper journey. Hero SKUs and new launches were brought into stronger focal positions, products were grouped vertically by category for easier comparison, and key claims such as “no artificial flavors” and “made with 100% whole grains” were given clearer visual prominence. Selective glow and stronger hierarchy helped guide the eye without making the unit feel overloaded.
The result is a display designed around how people actually shop. Instead of asking shoppers to read the fixture from top to bottom, the new system creates clear visual blocks that hook attention, sustain interest and make product choice easier within seconds.
BE KIND already has strong brand recognition and a broad product range, but the challenge was making the existing display work harder at shelf. We reviewed a real in-store unit to understand where shopper attention was landing, which areas were being missed, and how the layout could better support visibility, navigation and purchase.
Using attention heatmaps and shopper gaze analysis, we mapped the parts of the fixture most likely to be seen within the first few seconds. The review showed clear opportunities around hero product placement, campaign communication, shelf-level CTAs and stronger use of high-attention zones, while weaker areas needed more contrast, lighting and clearer messaging.
We then redesigned the display around a more intuitive shopper journey. Hero SKUs and new launches were brought into stronger focal positions, products were grouped vertically by category for easier comparison, and key claims such as “no artificial flavors” and “made with 100% whole grains” were given clearer visual prominence. Selective glow and stronger hierarchy helped guide the eye without making the unit feel overloaded.
The result is a display designed around how people actually shop. Instead of asking shoppers to read the fixture from top to bottom, the new system creates clear visual blocks that hook attention, sustain interest and make product choice easier within seconds.
BE KIND already has strong brand recognition and a broad product range, but the challenge was making the existing display work harder at shelf. We reviewed a real in-store unit to understand where shopper attention was landing, which areas were being missed, and how the layout could better support visibility, navigation and purchase.
Using attention heatmaps and shopper gaze analysis, we mapped the parts of the fixture most likely to be seen within the first few seconds. The review showed clear opportunities around hero product placement, campaign communication, shelf-level CTAs and stronger use of high-attention zones, while weaker areas needed more contrast, lighting and clearer messaging.
We then redesigned the display around a more intuitive shopper journey. Hero SKUs and new launches were brought into stronger focal positions, products were grouped vertically by category for easier comparison, and key claims such as “no artificial flavors” and “made with 100% whole grains” were given clearer visual prominence. Selective glow and stronger hierarchy helped guide the eye without making the unit feel overloaded.
The result is a display designed around how people actually shop. Instead of asking shoppers to read the fixture from top to bottom, the new system creates clear visual blocks that hook attention, sustain interest and make product choice easier within seconds.
