Europe is known for an "old world bias" when it comes to fine wines. Don Melchor is the finest Chilean wine, awarded by tons of global experts, but struggled to find a foothold in Europe. We developed a penetration strategy around distinctive packaging and unique collaborations as way to build white space and turn supposed weaknesses in to strengths. Don Melchor innovates traditional methods and has 151 separate vinnified sections across 7 unique parcels. So we disrupted traditional packaging standards for fine wine to use it as a tool to tell this story of "beautiful composition".
Europe is known for an "old world bias" when it comes to fine wines. Don Melchor is the finest Chilean wine, awarded by tons of global experts, but struggled to find a foothold in Europe. We developed a penetration strategy around distinctive packaging and unique collaborations as way to build white space and turn supposed weaknesses in to strengths. Don Melchor innovates traditional methods and has 151 separate vinnified sections across 7 unique parcels. So we disrupted traditional packaging standards for fine wine to use it as a tool to tell this story of "beautiful composition".
Europe is known for an "old world bias" when it comes to fine wines. Don Melchor is the finest Chilean wine, awarded by tons of global experts, but struggled to find a foothold in Europe. We developed a penetration strategy around distinctive packaging and unique collaborations as way to build white space and turn supposed weaknesses in to strengths. Don Melchor innovates traditional methods and has 151 separate vinnified sections across 7 unique parcels. So we disrupted traditional packaging standards for fine wine to use it as a tool to tell this story of "beautiful composition".
Europe is known for an "old world bias" when it comes to fine wines. Don Melchor is the finest Chilean wine, awarded by tons of global experts, but struggled to find a foothold in Europe. We developed a penetration strategy around distinctive packaging and unique collaborations as way to build white space and turn supposed weaknesses in to strengths. Don Melchor innovates traditional methods and has 151 separate vinnified sections across 7 unique parcels. So we disrupted traditional packaging standards for fine wine to use it as a tool to tell this story of "beautiful composition".
Breaking tradition respectfully, Finding whitespace
Breaking tradition respectfully, Finding whitespace
Breaking tradition respectfully, Finding whitespace
Breaking tradition respectfully, Finding whitespace
