Beyond POSM
Beyond POSM
Beyond POSM
Beyond POSM
Welcome to Merch & Effect,
where your wildest POSM dreams come true!
Welcome to Merch & Effect, where your wildest POSM dreams come true!
Welcome to Merch & Effect,
where your wildest POSM dreams come true!
Welcome to Merch & Effect,
where your wildest POSM dreams come true!

We’ve partnered with Penfolds across APAC and ANZ for years, so we couldn’t help but imagine how we might help unlock fresh potential for the US.
The deck includes 360° ideas for multiple channels, occasions, collections, all aimed at rethinking POSM that doesn’t just elevate presence, but opens entirely new spaces for the brand to grow.
We’d love for you to see where it could go next.
We’ve partnered with Penfolds across APAC and ANZ for years, so we couldn’t help but imagine how we might help unlock fresh potential for the US.
The deck includes 360° ideas for multiple channels, occasions, collections, all aimed at rethinking POSM that doesn’t just elevate presence, but opens entirely new spaces for the brand to grow.
We’d love for you to see where it could go next.
We’ve partnered with Penfolds across APAC and ANZ for years, so we couldn’t help but imagine how we might help unlock fresh potential for the US.
The deck includes 360° ideas for multiple channels, occasions, collections, all aimed at rethinking POSM that doesn’t just elevate presence, but opens entirely new spaces for the brand to grow.
We’d love for you to see where it could go next.
We’ve partnered with Penfolds across APAC and ANZ for years, so we couldn’t help but imagine how we might help unlock fresh potential for the US.
The deck includes 360° ideas for multiple channels, occasions, collections, all aimed at rethinking POSM that doesn’t just elevate presence, but opens entirely new spaces for the brand to grow.
We’d love for you to see where it could go next.
CHECK OUT THE FULL DECK HERE!
CHECK OUT THE FULL DECK HERE!
CHECK OUT THE FULL DECK HERE!
CHECK OUT THE FULL DECK HERE!




