Last Updated: 05.03.2025

1. Introduction
Welcome to Merch and Effect (www.merchandeffect.com), operated by Ming Global Ltd ("Company," "we," "our," or "us"). Your privacy is important to us, and we are committed to protecting the personal data you share with us. This policy explains how we collect, use, and protect your information when you use our website.

By using our website, you agree to the collection and use of information in accordance with this Privacy & Cookie Policy.

2. Contact Information
Company Name: Ming Global Ltd
Registered Address: 8/F China Hong Kong Tower, 8-12 Hennessy Rd, Wan Chai, 00000 Hong Kong
Email: admin@merchandeffect.com

3. Information We Collect
We collect information in the following ways:

a. Information You Provide Voluntarily:

• When you fill out embedded forms (e.g., inquiries, subscriptions, or surveys), we collect the data you provide, such as your name, email address, company details, and any other information submitted voluntarily.

b. Information Collected Automatically:

• Google Analytics 4 (GA4): We use GA4 to collect anonymized website traffic data, including your IP address, device type, browser type, and usage behavior. This helps us improve our website and user experience.

4. How We Use Your Information
We use the collected data for the following purposes:

• To provide and improve our website and services.

• To respond to your inquiries and requests.

• To analyze trends, monitor usage, and enhance user experience.

• To comply with legal obligations.

We do not sell, rent, or share your personal data with third parties for marketing purposes.

5. Data Security
We implement appropriate security measures to protect your data from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Cookies & Tracking Technologies
We use cookies and similar technologies to improve your browsing experience.

Types of Cookies We Use:

• Essential Cookies: Necessary for website functionality.

• Analytics Cookies: Collected via Google Analytics 4 to help us analyze user behavior and improve our services.

• Preference Cookies: Store user preferences for a more personalized experience.

Managing Cookies:
You can modify your browser settings to refuse cookies. However, some website features may not function properly if cookies are disabled.

7. Third-Party Services
Our website may include links to third-party websites or embedded content (e.g., forms). We are not responsible for the privacy practices of these third-party sites.

8. Data Retention
We retain personal data only as long as necessary for the purposes stated in this policy. When no longer required, we securely delete or anonymize the data.

9. Your Rights
Depending on your location, you may have the right to:

• Access, update, or delete your personal data.

• Withdraw consent for processing.

• Object to data processing or request data portability.

To exercise these rights, contact us at admin@merchandeffect.com.

10. Changes to This Policy
We may update this Privacy & Cookie Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. Your continued use of our website constitutes acceptance of the updated policy.

11. Contact Us
If you have any questions about this Privacy & Cookie Policy, please contact us at admin@merchandeffect.com.

Effective Date: 05.03.2025