Beyond POSM

Beyond POSM

Beyond POSM

Beyond POSM

We build disruptive physical tools that stop shoppers mid-stride—and make your brand the one they remember (and buy).

We build disruptive physical tools that stop shoppers mid-stride—and make your brand the one they remember (and buy).

We build disruptive physical tools that stop shoppers mid-stride—and make your brand the one they remember (and buy).

We build disruptive physical tools that stop shoppers mid-stride—and make your brand the one they remember (and buy).

Let's connect

hello@merchandeffect.com

Let's connect

hello@merchandeffect.com

Let's connect

hello@merchandeffect.com

Let's connect

hello@merchandeffect.com

(Selected work)

(Selected work)

Discover ↓

Discover ↓

New Energy for Beverage Challenger Brands

Non-Alc Disruption Inspired by the Alcohol World

(2025)

New Energy for Beverage Challenger Brands

Non-Alc Disruption Inspired by the Alcohol World

(2025)

New Energy for Beverage Challenger Brands

(2025)

New Energy for Beverage Challenger Brands

Non-Alc Disruption Inspired by the Alcohol World

(2025)

(001)

We’re the team behind the shelf display that doubled trial. The merch kit that turned first-time buyers into brand lifers. The GWP that kept your product on the counter—long after the campaign ended.

We’re the team behind the shelf display that doubled trial. The merch kit that turned first-time buyers into brand lifers. The GWP that kept your product on the counter—long after the campaign ended.

We’re the team behind the shelf display that doubled trial. The merch kit that turned first-time buyers into brand lifers. The GWP that kept your product on the counter—long after the campaign ended.

We’re the team behind the shelf display that doubled trial. The merch kit that turned first-time buyers into brand lifers. The GWP that kept your product on the counter—long after the campaign ended.

Experiential Wine Displays

Transforming Wine Displays for the Next Generation

(2024)

Experiential Wine Displays

Transforming Wine Displays for the Next Generation

(2024)

Experiential Wine Displays

(2024)

Experiential Wine Displays

Transforming Wine Displays for the Next Generation

(2024)

(002)

Shopper Psychology That Sells.

We turn real behavior data into tools that make shoppers grab, try, and choose you over the brand beside you.

Bold Creative. Zero Bloat.

Disruptive boutique energy, with the technical muscle to scale physical tools—fast.

Execution That Doesn’t Miss.

Global production, strict QC, and proven partners. We’ve helped cult and challenger brands launch POSM in 80+ countries.

Shopper Psychology That Sells.

We turn real behavior data into tools that make shoppers grab, try, and choose you over the brand beside you.

Bold Creative. Zero Bloat.

Disruptive boutique energy, with the technical muscle to scale physical tools—fast.

Execution That Doesn’t Miss.

Global production, strict QC, and proven partners. We’ve helped cult and challenger brands launch POSM in 80+ countries.

Shopper Psychology That Sells.

We turn real behavior data into tools that make shoppers grab, try, and choose you over the brand beside you.

Bold Creative. Zero Bloat.

Disruptive boutique energy, with the technical muscle to scale physical tools—fast.

Execution That Doesn’t Miss.

Global production, strict QC, and proven partners. We’ve helped cult and challenger brands launch POSM in 80+ countries.

Shopper Psychology That Sells.

We turn real behavior data into tools that make shoppers grab, try, and choose you over the brand beside you.

Bold Creative. Zero Bloat.

Disruptive boutique energy, with the technical muscle to scale physical tools—fast.

Execution That Doesn’t Miss.

Global production, strict QC, and proven partners. We’ve helped cult and challenger brands launch POSM in 80+ countries.

Patron Tequila

Honoring Cultural Roots Through Bartender Engagement

(2025)

Patron Tequila

Honoring Cultural Roots Through Bartender Engagement

(2025)

Patron Tequila

(2025)

Patron Tequila

Honoring Cultural Roots Through Bartender Engagement

(2025)

Vyctoria Estrada

Marketing Manager
Hennessy



“Super exciting! Once again, thank you so much for the quick turnaround time.”


Sarah Wong

Regional Marketing Manager
Aperol



“This approach is really fresh and I love the flexibility shown in getting us results”


Eujin Soon

Head of Channel Marketing
Campari


“Working with Merch & Effect for many years now. I like the mix between always finding a solution and how well they understand our industry's marketing”

Vyctoria Estrada

Marketing Manager
Hennessy



“Super exciting! Once again, thank you so much for the quick turnaround time.”


Sarah Wong

Regional Marketing Manager
Aperol



“This approach is really fresh and I love the flexibility shown in getting us results”


Eujin Soon

Head of Channel Marketing
Campari


“Working with Merch & Effect for many years now. I like the mix between always finding a solution and how well they understand our industry's marketing”

Vyctoria Estrada

Marketing Manager
Hennessy



“Super exciting! Once again, thank you so much for the quick turnaround time.”


Sarah Wong

Regional Marketing Manager
Aperol



“This approach is really fresh and I love the flexibility shown in getting us results”


Eujin Soon

Head of Channel Marketing
Campari


“Working with Merch & Effect for many years now. I like the mix between always finding a solution and how well they understand our industry's marketing”

Vyctoria Estrada

Marketing Manager
Hennessy



“Super exciting! Once again, thank you so much for the quick turnaround time.”


Sarah Wong

Regional Marketing Manager Aperol


“This approach is really fresh and I love the flexibility shown in getting us results”

Eujin Soon

Head of Channel Marketing Campari


“Working with Merch & Effect for many years now. I like the mix between always finding a solution and how well they understand our industry's marketing”

(003)

Latest news from the market

Latest news from the market

Latest news from the market

Latest news from the market

Aug 6, 2025

Less is Buy More

Aug 6, 2025

Less is Buy More

Aug 6, 2025

Less is Buy More

Jul 30, 2025

Less Alcohol, More Intent

Jul 30, 2025

Less Alcohol, More Intent

Jul 30, 2025

Less Alcohol, More Intent

Jul 23, 2025

Update from the Markets

Jul 23, 2025

Update from the Markets

Jul 23, 2025

Update from the Markets

Aug 6, 2025

Less is Buy More

Jul 30, 2025

Less Alcohol, More Intent

Jul 23, 2025

Update from the Markets

see all

see all

(004)

Let’s make your next shopper say “I need that.”

Book a call and we’ll show you three custom, disruptive ideas that lift trial, loyalty, and revenue.

Let’s make your next shopper say “I need that.”

Book a call and we’ll show you three custom, disruptive ideas that lift trial, loyalty, and revenue.

Let’s make your next shopper say “I need that.”

Book a call and we’ll show you three custom, disruptive ideas that lift trial, loyalty, and revenue.

Let’s make your next shopper say “I need that.”

Book a call and we’ll show you three custom, disruptive ideas that lift trial, loyalty, and revenue.

Let's connect

hello@merchandeffect.com

Let's connect

hello@merchandeffect.com

Let's connect

hello@merchandeffect.com

Let's connect

hello@merchandeffect.com

beyond posm

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Copyright©Merch&Effect

beyond posm

Americas (Philadelphia)

EMEA (Milan, Dubai, Cape Town)

Asia (Hong Kong, Shenzhen)

Australia (Melbourne)

Back to top ↑

beyond posm

Back to top ↑

beyond posm

Americas (Philadelphia)

EMEA (Milan, Dubai, Cape Town)

Asia (Hong Kong, Shenzhen)

Australia (Melbourne)

Back to top ↑