Product - Toy Design Brief

Hey,

You've been selected by the children's toy brand Play Mobil to create a new product aimed at families for sale in 2014. The product should be for use outdoors and improve hand eye coordination.

Although your work should take into consideration all areas of the design process, particular attention should be paid to the durability and ergonomics of the proposed design concept. The final solution should have a retail value of $200 or less.

You have 72 hours to complete and submit this design brief. Your presentation should be digital and include scaled drawings and Photoshop renderings.

You crazy! This brief makes no sense?

These briefs are random so, sure, maybe every now and again you'll receive a duff one that doesn't make sense.

If that's the case maybe there are parts of the brief that you like, adapt it, try swapping a few things around.

If you really don't like your brief, just generate a new one. Remember this is just to kickstart your imagination.

Generate New Brief