Product - Sports Design Brief

Hi,

You've been selected by the sports brand Adidas to create a new product aimed at women for sale in 2014. The product should be for use indoors and improve endurance.

Although your work should take into consideration all areas of the design process, particular attention should be paid to the aesthetics and material of the proposed design concept. The final solution should have a retail value of $2000 or less.

You have 1 week to complete and submit this design brief. Your presentation should be digital and include free hand sketches and Photoshop renderings.

You crazy! This brief makes no sense?

These briefs are random so, sure, maybe every now and again you'll receive a duff one that doesn't make sense.

If that's the case maybe there are parts of the brief that you like, adapt it, try swapping a few things around.

If you really don't like your brief, just generate a new one. Remember this is just to kickstart your imagination.

Generate New Brief