Bicycle Design Brief


You've been selected by the bicycle brand Santa Cruz to create a new bicycle aimed at women aged 40+ years for sale in 2014. The product should be for use on long distance cycle trips and improve speed.

Although your work should take into consideration all areas of the design process, particular attention should be paid to the durability and production cost of the proposed design concept. The final solution should have a retail value of $500 or less.

You have 4 weeks to complete and submit this design brief. Your presentation should be digital and include cardboard prototypes and 3D CAD.

You crazy! This brief makes no sense?

These briefs are random so, sure, maybe every now and again you'll receive a duff one that doesn't make sense.

If that's the case maybe there are parts of the brief that you like, adapt it, try swapping a few things around.

If you really don't like your brief, just generate a new one. Remember this is just to kickstart your imagination.

Generate New Brief