Client: Distell 2012 - Brand: Amarula
A simple, classy and effective GWP provided by pack with every bottle purchased. This impressively embossed faux leather coaster was offered for Duty Free shopping. The mechanic was you buy a single bottle of Amarula and you get a free 4-pack coaster as gift.
We had some incredible feedback on this promotion, making it a runaway success. Sometimes, simple things could also become big winners.
Featured on ebay UK as a collector's item: http://www.ebay.co.uk/itm/Amarula-Cream-Limited-Edition-Set-of-4-Brown-Leather-Coasters-Very-Rare-/251434010594