As part of their marketing scheme, Aperol Spritz is offering a promotional branded glass as a marketing giveaway. The branded glass is part of an in pack promo wherein customers will receive the promo gift every time they purchase the set.


What Makes This Promotional Branded Glass A Great Gift With Purchase?

Adds value – Getting something for free from your regular purchase creates a whole idea that you are making a worthwhile purchase. Thus, consumers love getting marketing gifts from their favourite brands. Furthermore, On pack gifts are a commonly used marketing scheme because the add-on entices shoppers to buy.

Boost sales – Customers are more likely to purchase products that offer promotional giveaways. Because the perceived value increases as brands offer add-ons, shoppers are more keen to buy those products that offer more value for money.

Practicality – Lastly, this on-pack merchandise goes well with the product being sold. And the great thing about branded glasses is that every time they are in use, it facilitates brand exposure.

What can Premium Packaging do for you?

Premium packaging design makes customers feel like a product’s price tag is worth it. This is true of liquor products where the liquid itself looks exactly like other brands. A marketing gift with purchase would also work well for this purpose.


Improved visibility: Custom drinks packaging design stands out ahead of competitors. This creates an initial point of contact with customers and leaves a lasting impression.

Awareness: Custom packaging is a visual interpretation of your message. Customers only need to see these boxes to see that Glen Grant positions itself as a premium and innovative brand. This alone is great advertising.

Uniqueness: Brands have seemingly endless options when it comes to packaging. Play around with texture, material and sizing. The options are endless! Above all, bear in mind what kind of packaging is a good match for your product and what your competitors are doing well.

Eco-Friendly Merchandise for Liquor Company Promotions

One of the biggest trends these days is using Eco Friendly Products. Why not consider a Eco-Friendly set for your Company Promotion? Giving this as a gift will show that you as a company care about the environment, plus you’re offering a very convenient set of merchandise to the receiver, that will come in handy and classy anywhere.


Why do we like this Eco Friendly Stationery Set for Company Promotion?

Unique but practical: The wooden finish and the clean, modern design of this Eco Friendly merchandise makes it a definite eye catcher. It makes it look more luxurious, and the receiver will definitely appreciate the gift. The items are square, so it’s very convenient to slip into your countertops.

Good promotional product: The options for customizing these products are limitless. The wood can easily be engraved with a company logo and the material can be darker or lighter depending on your preferences. Secondly, by having these items around at the bars and restaurants, the company will come across as eco-friendly and ethical.

Upholds brand reputation: As stated above, using this product in and around the office will send a message to other people that you care about the environment. Bamboo is a very sturdy material, so the items can be used for a long time to come.


Since Liquor brands are high-end, the packaging should also reflect the quality of the product. And Vindana achieved this. As you can see from the photo, the box packaging has a simple and modern aura that is sure to attract a seasoned enthusiast.


We also love how they kept the drinks packaging design simple. With only the brand name printed on the box, it keeps the overall feel neat and classy. However, the brand didn’t have its own POS display. A custom designed retail display would have made the brand even more visually appealing.

Why You Need to Have A Custom-Made Wine Packaging Design?

Establish Identity: High quality packaging adds value to your product, which is crucial if you want to establish your own brand identity. The more sophisticated the packaging is, the better your reputation becomes.

Influence Buying Decisions: Shoppers are naturally drawn to attractive products. Great designs equal quality. As such, having a custom-made wine packaging would definitely help shoppers decide whether to purchase your product.

Custom Barrels for Premium Liquor Brands--- Wine Merchandise

re you looking for something original and different from the classical bottle openers or steins? Have a look at this wine merch idea, this barrel is going to make your customers wanting to enjoy that glass of wine.

Indeed if you work in this field you should know that wine is probably the most widely consumed and oldest alcoholic drink in the world. Its popularity also places third, only after water and tea. What does it mean? Large market for wine industry but at the same time high competitiveness. Hence we would like to provide you with ideas necessary to stand out from the crowd with innovative and unique products like this wine promo idea.


Why is this a good wine promo idea?

Increased perceived value: The wine promo idea doesn’t look like a cheap and common promo item, but as a well-built and quality item that will increase the perceived value of your customers. The barrel is perceived as an exclusive wine tower that add an extra worth to having a drink. That is the consumers will get a perfect temperature wine with a cool barrel dispenser.

Customer retention: Unless you distinguish yourself for the wine itself only, it is a good idea to aim to offer something characteristic that make people curious and give them a reason to choose your brand against another. This wine promo idea could be that peculiarity for which people are willing to order your wine and keep doing it.

Advertising: The barrel has a very large area for branding but also advertising or custom designs. Ideal to be displayed in restaurants, pubs, at events and so on. Moreover, if you make sure the barrel to be used exclusively with your wine brand, people will pay more attention to your company and if they like the idea they will spread the word, of you offering a perfect combination of wine and peculiar barrel shape dispenser.

Innovative Merchandise, GWP Ideas

GWP Merchandise: Customisable Liquor Products for Campaigns and Events

Whether you’re off to a picnic, BBQ, party or going camping this summer, customisable bottle openers are an essential item to take. The following unique range of bottle openers have been customised for leading beer giants, Corona, Heineken, Stella Artois and Budweiser. These excellent branded gifts would be ideal to give to customers for a summer drinks promotion.



Why are customisable bottle openers beneficial for a drinks promotion?

Eye-Catching Design: With the drinks market being a highly competitive one, it is important to make sure your brand stands out. These eye-catching designs will attract customers old and new, consequently stimulating sales. They also make a great collectible for beer lovers.

Practical: Other than their appealing designs, these simple yet practical products can be easily carried around and used at your own convenience.                                                                                
Brand exposure: Showing your logo on a product leads to an increase of brand awareness. Thus, it can be viewed by anyone once exposed, making them curious about what other products are on offer.

Innovative Merchandise, GWP Ideas

Handy Merchandise: Bar Blades by Asahi

If looking for a really useful promotional product that’s small, handy and can be fully customised, then bar blade may do just the trick.

As a fantastic marketing idea for the drinks industry and any industry giving away this practical product, this bottle opener has its advantages. Made out of a sturdy stainless steel material it’s durable and will serve your customers for a long time!

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Why we offer you to use this bar blade as idea for promotion?

Boost your sales. Giving these branded bottle openers as a gift with purchase can help you achieve competitive advantage and increase your sales as all customers love free gifts. Customers will definitely want to get this useful bar blade and customers will remember your brand for giving away gifts.

Practicality. This durable marketing gift can provide you with long term advertising due to its good quality material and your brand logo placed on it. It can be good for on-pack promos and also can be used as a bar blade meaning its practical for use in bars, gatherings with friends and family, and for personal use.

Brand visibility. At a time when ordinary bottle openers would take a place this item is so compact that it can be fit into your customer’s wallet. Every time we leave our home we have to bring our wallet.. Considering this, your customers will see your brands logo on this bar blade every time they need to get money.

Innovative Merchandise

POS Display Merchandise Ideas: LED Bottle Glorifier

When we trying to advertise a luxurious drink brand we could use different POS to be able to promote our brand in different locations. For instance, if we think of a luxurious alcoholic drink; we could use a special point of sale to advertise it in clubs. A great example of point of sale we could use is a LED bottle glorifier. This promotional product will enable your brand to be seen in clubs where your drink will be consumed at most times. This can be placed on tables or even in bar shelves. This kind of product has an amazing visibility which will increase your brand awareness.

We can see an example of this point of sale below:


So, what is a point of sale and how can it help you out in marketing your brand?

POS stands for point of sales. The idea behind the usage of point of sales products is to attract customers to the point of purchase as well as increasing the visibility of our brand.

A point of sale in marketing will always generate new product awareness, trial and purchase if both of these two steps are done properly. We always need to find different ways of presenting our products to our target market. Normally, people admire the way products are packed and presented to them to generate them an interest of purchasing. If we compare the big clothing brands the way that they use high-end packaging we could really tell the difference and quality compared to small shops.

In this situation, this LED bottle glorifier is tremendously unique to present our drinks in clubs, firstly because it is high-end and therefore can be pricy and secondly it looks amazingly great to display our products. This kind of POS really will catch customers attention as it also includes LED light that will stand out even when the club lights turn off.

GWP Ideas, Innovative Merchandise

Marketing Strategy: Maximising Investment using Corporate Gifts

If you are looking into maximising your marketing budget this year, then you should invest in corporate gifts! Most people like to get things organized to welcome the beginning of the year. This is why everybody always have a new year resolution. Help your clients and business partners to get organized. A thoughtful gift is always appreciated far more than its actual value.

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This gift is highly customizable. You have many options on colour and material. PU can be a very good material for this if leather is too luxurious for the target audience. Having a large surface area, you can choose to brand it prominently or subtly. You can even customize the finishing. Try using foil stamping to make your brand more visible.

Using Marketing Budget Optimally
Corporate gifts can strengthen your brand image and your ties with your partners. It also increases brand awareness. It is a form of subtle investment. Using your marketing budget for corporate gifts will enforce brand recall and hopefully generate more collaborations.

GWP Ideas, Innovative Merchandise

Custom Aprons: Impressive Marketing Gifts

Differentiate your customers experience by offering them high-quality custom aprons! An indispensable accessory for your kitchen’s customers to cook either pasta or a menu worthy of the biggest tables.

Such marketing products will make your customers happy thanks to an original design and a high-quality material. They will enjoy an apron which composition is made out of 100% cotton and resistant material, adjustable cords and easy to care for. For sure, you will bring light to their kitchens.

In addition, those high-quality vintage aprons come in a huge range of colors which you can customize in different ways. As a result, with such a unique product, your promotion will be impressive!

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Why using custom aprons for your promotion?
Brand exposure :  Your company will benefit from a good brand exposure as the logo is well placed on the apron. For sure, this product will enhance your brand visibility when your customers will use it, as the brand logo will catch people’s attention.
 With this 100% cotton, durable and eco-friendly apron,  you will impress your customers as it is such premium marketing gift.
Practicality: Customers will enjoy to have this apron as it is a very useful accessory in every kitchen. Moreover, the pockets can keep all your customers favorite supplies. It makes a good promotional product.