advertising

Innovative Merchandise

POS Merchandising: Custom Made Packaging

When marketing any product and finding new packaging ideas to display it, the way it looks is just as important as the product itself. A poor looking item will get less attention than another product that looks attractive and well-packaged.

Custom packaging is therefore a crucial element when selling your brand to customers. Here we have a fantastic example of unique liquor packaging – rustic wooden boxes for packing bottles. These wooden boxes make a fantastic choice as packaging ideas for presenting your bottle of drink as they help to increase the look and value of the main product itself. 

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How do these bottle packaging ideas help your brands marketing.

Design. These boxes are unique, give  luxury and expensive details to your product, and can be customised to represent many shapes and box case designs. Your company logo can also be printed, painted and engraved onto the surface to give a luxurious feel to the packaging.


Brand value. These wooden cases look stylish and authentic, and any customer would enjoy receiving this. Many people enjoy presenting their bottles of liquor and wine in their home, and these boxes would make a fantastic display for any shelf, not just at home but also as an in-store display product.

Innovative Merchandise

Customer Retention: Premium Gift Packaging for Merchandise

A nice whiskey campaign requires some nice packaging as well. No company would hand them over like normal bottles. Give a look at this new packaging designs for your liquor marketing campaigns. All of them come in the same material and similar shape but in different types of wood and styles.

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Why would these promo whiskey stones be effective promo items?

Higher perceived value: The clean and well-finished design and the materials used for the boxes and the bottle of liquor makes the promo gift seem not cheap at all. The customer will feel like receiving an important gift and consequently adopt a different approach towards your brand.
Branding: The logo on top of the box is a perfect example of branding. However, not only the box can be branded but the packaging of the bottle as well. Your name will be visible in every glass and single merchandise.
Custom: The design can be changed and made custom, it is possible to use other materials, apply different closing methods, compose personalised sets and so on. The possibilities for customisation are infinite.

Innovative Merchandise

Functional Merchandise: Custom-Shaped USB Flashdrive

 The first USB stick was sold in the magical year of 2000, and immediately became a worldwide hit. It’s amazing to think about how far technology has come in less than twenty years, and nowadays Flashdrives are almost staple items that everyone has. The first generation USB sticks only had a storage capacity of 8mb, which roughly equates to only a few files.

As of 2016, however, there are already USB sticks with 1 terrabyte capacity. The market is saturated with so many innovations for the use of Custom USB sticks. Because USB sticks have been around for such a long time, it might be difficult to come up with new ideas for designs. 

USB sticks might not be that special, but that’s no reason to use boring Custom USB sticks! This premium design has a leather strap and a magnet attached to it.  Functionality and style in one. A brand name or logo can be put on the leather strap, or etched into the metal. This type of Custom USB sticks would be perfect to set the tone of your company. These USBs have a luxurious feel to them, making them perfect corporate gifts or promotional products for CEOs.

GWP Ideas

Merchandising Ideas: Modern Trends for Pens

In order to compete with the latest technologies, with the thread of being totally replaced by the inflow of electronic gadgets, the suppliers of writing instruments nowadays need to be exceptionally creative. And they succeed! Here we have collected the most interesting and innovative designs for pens, which will for sure stand out of the regular range of premium items. They will definitely bring lots of attention to your brand.

1. Stylus + Retractable Ballpen

In 2016 pens need to adjust to our new acquired habits to constantly interact with our smartphones and tablets. Here comes the brilliant idea of combining two functions: a usual ballpoint and stylus. The retractable mechanism is the same as those we used to have in pens for decades. The nib pushes straight through the conductive stylus, offering an immediate advantage.

2. Promotional Pens as Phone Holders

This kind of pen seems to look pretty regular, until you notice that the slot on the lid is designed specially to serve as holder stand for your mobile device. Can be used upright while you are at work so you can see your notifications. Great for watching videos in portrait mode as well. Workable with various models of cellphones.

3. Custom Desktop Table Pen

Perfect promotional product for banks and offices, where visitors always forget to return pens taken. All stands include customisable printing of your company information, logo, or branding. A wide range of colour choices allows you to match the colour theme of your company. Or you can choose a selection of colours for greater marketing flexibility.

4. Modern Version of Classic Metal Design

Prefer time-proven solid and classic design and materials? Chromed metal aluminium pen in its totally innovative, high-tech looking version.

5. All-in-One

To sum up all the mentioned above: this multi-purpose item including 5 functions in one. The ball pen, stylus, screen cleaner, phone holder and anti dust plug in one item! And we can personally add one more: it serves as perfect product for brand advertising.

GWP Ideas

Merchandising Ideas: Rustic Chopping Boards

Chopping boards are an essential item in the kitchen. Being used nearly daily, they can function as a centerpiece and make a great Merchandise Idea.

 Why do we like this Idea?

Additional Customers: Because this is such a trendy item at the moment, customers who are looking for the newest addition to their kitchenware might be attracted to this unique cutting board. Using premium items such as these custom shaped chopping board as Gift with Purchase will definitely make you stand out from all your competitors who don’t offer anything extra.
Design Appeal: The use of two different materials gives this cutting board an absolute “edge”.  There are many different shapes and sizes, so it’s easy to find a shape that best fits your Company Promotion.
Good promotional product: There is much Branding Space on the cutting board. For example, your logo or slogan could be heat branded onto the wood part. Either option will make your brand be noticed!

GWP Ideas

Merchandise Ideas: Wine Bucket for your Campaign

Ice Buckets are an excellent and very visible advertising tool.  Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China and India who can offer standard designs for beer buckets. However, the design of your bucket will be the one who will determine the success of your campaign. 

 

 

Custom Ice Buckets for Wine:  Since these drinks are usually sold for much more than beer, we can note that most of the time wine buckets are also of higher quality, more complex in design and more ornate.

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

Innovative Merchandise

Premium Merchandising: The Importance of Packaging

Packaging plays a very important role in increasing the perceived value of the gift you are offering. Promo gifts offered as an on-pack gift is often low end products. Customers may be able to tell and the product will lose its appeal. 

Why should you pay attention to custom packaging?

Makes Brand More Important. First of all custom packaging is essential tool in order to increase brand awareness. It is important to present the product to your target audience in the right light. There is a direct relationship between the type of packaging and product’s price. And we can see this fact on the example of these expensive drinks and their high-end packaging.


Product Protection. Custom packaging has a lot of functions but the main is protection. Drinks bottles are all made from glass – quite fragile material. But with this custom packaging you can keep calm about product safety. Firstly bottles are fixed inside the packaging box, so they will not hover during the carriage. Secondly these promotional gift boxes tightly close due to special mechanism.


Design Appeal. The second packaging function is advertising. Packaging is often called as “silent seller”. Usually it highlights a certain product among others and motivates customer to make a purchase. That’s why it is really important to make custom packaging.

GWP Ideas

Functional Merchandise: Premium Bistro Aprons

There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom canvas aprons are a high-quality product idea that will contribute to a lovely barbecue experience for your customers.

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The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools.

We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom bistro aprons?

High-quality. The first thing that catch our attention when looking at these barbecue aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.
Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company.

GWP Ideas

Merchandise Ideas: Cotton Aprons for Functional Use

There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom cotton aprons are a high-quality product idea that will contribute to a lovely barbecue experience for your customers.

The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools. As it is made from high quality cotton, it has a comfortable fit for anyone looking to work in the kitchen or bistro.

We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom bistro aprons?

High-quality. The first thing that catch our attention when looking at these bistro aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.
Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company.

Innovative Merchandise

Innovative Merchandise: Functional Bluetooth Speakers

You can’t get any more multifunctional than this cool smart promo speaker idea! Use Bluetooth, listen to music, take phone calls or use it to read your favourite book at night, it does it all.

This multifunctional Bluetooth speaker is very appealing with its ability to allow you to take mobile phone calls (not something seen with speakers).

Furthermore, this item offers not only the ability for hands free contact with other people via phone, but with its changeable night light function gives people the opportunity to have a reading light for bed without damaging eyes.

Why we advise you to use this merchandise for your brand?

Boost your sales. You could offer this product to your customers as purchase with purchase. In this case a Bluetooth speaker can catch customers eyes and motivate to make some purchases. As a result you could achieve the increasing of sales and make a huge profit.
Design appeal. This smart promo product is made of metal. The design looks attractive and modern and will suit any décor. This multifunctional Bluetooth speaker provides a lot of space for your companies or brands logo. Allows easy application of a logo to the light or the side of the metallic bottom.
Makes brand more important. Give this product as a gift for your high-end clients or partners and you must be sure that they will never forget this nice gesture. It will strengthen the partnership and increase your brand value.
Practicality. It is a excellent idea to use this as a portable audio system during parties with friends and gatherings with family, or even as a lamp during camping. It is easy to carry and convenient to use, doesn’t take up a lot of space and even has a slot for SD memory cards. In this case you wouldn’t have to worry about your mobile phones battery level.