Innovative Merchandise

Innovative Merchandise, GWP Ideas

Liquor Boxes: A Premium Bonus to your Classy Merchandise

Boxes have been around for a while now and remain widely popular, providing trendy yet simple packaging, for a large variety of products. Drinks companies, especially Spirits brands, are using this packaging widely.

Liquor Boxes exist in various shapes and forms and we can customise them easily for companies to differentiate themselves from their competitors through innovative designs.

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Are you ready for Box Packaging?
These high end boxes are usually made of metals, synonymous with durability, strength and character, further reinforcing the image of the brand.  Champagne brands are however increasingly using Strong Cardboard and even Neoprene.

Classy and refined artwork is on the mould and printed onto the box, to obtain that ideal packaging look not solely for alcohol but for a large variety of products.

Innovative Merchandise, GWP Ideas

Trending Innovations: Unique Bottle Stopper as Merchandise

Remember how often that bottle of wine was left unfinished after a family dinner? Well look no more with this cool promotional wine stopper with combination lock! Some of us are forced pour out wine, as we all know that after the opening of a bottle we can’t insert into the wine cork successfully. Others are trying to replace the cork with paper items or other material.

Why we advise you to use this promotional wine stopper for your promotional campaign?
Increase purchased value. It is can be given as gift with purchase, which is such a good marketing idea for the wine and drinks industries. It boosts lots of opportunity to increase sells as no one will want to lose the chance of getting this unique and useful wine stopper with a twist.

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Practicality. The good quality of this product makes this wine bottle stopper an excellent idea due to its long product life-span. This will make the perfect bar equipment promotional idea for drinks and alcohol companies. The bottom part of the stopper can also be pushed inside the top base for perfect storage!
 

Brand value. Most of us rarely drink alcohol alone, more often we drink at some parties with our friends or with guests and our families. Because it is different a huge amount of people could see this uniquely designed product and will provide your company or brand with word mouth advertising.
 

Innovative Merchandise

Trending Merchandise: Innovative GWP for Whiskey Brands

Never thought that you were drinking more ice water than the actual beverage? Gift your customers with some promo whiskey stones and a proper glass of bourbon.

Whiskey stones – solid cubes made of either stone or stainless steel – offer the benefit of keeping your drink cold without diluting it. Many prefer to use them over ice cubes because they don’t melt, are odorless and tasteless, and have a more prolonged cooling effect. All this means the customer will be able to enjoy his or her drink in a whiskey glass without any alteration of taste or smell.

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Nonetheless, excellent promo whiskey stones require equally nice packaging. No company would hand them over like ordinary rocks, for sure. Just look at the new packaging designs for promo whiskey cubes here above.

Why would these promo whiskey stones be effective promo items?
Higher perceived value: The clean and well-finished design and the materials used for the boxes and the cubes make the promo gift seem not cheap at all. The customer will feel like they’re receiving a significant present and may consequently adopt a different approach towards your brand.
Branding: The logo on top of the box is a perfect example of branding. However, not only the box can be branded but the promo whiskey stones as well. Your name can be visible in every glass and single stone cube.
Custom: The design can also be customized. It is possible to use other materials, apply different closing methods, compose personalized sets, and so on. The possibilities are infinite.
Are you looking for a high-end or basic promo whiskey stones set? It is a great idea that suits purchase with purchase and gift with purchase campaigns.

Innovative Merchandise

Premium Marketing Products: Cuff Links as a Corporate Gift

Bored of pens, mugs or name card holders as corporate gifts? How about something wearable like – Custom Made Cuff Links?

Look at how Asahi promoted its brand using cuff links. These gifts are of high perceived value and can create a positive impression among recipients. Being custom made gifts, these can easily become collectibles and be kept for long. Very suitable as gifts for VIP at special corporate events, especially memorable souvenirs at anniversary celebrations.

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Be daring and creative with the cuff links designs to attract attention. Give it a twist and create retro designs like the old trucks of Tuborg. Definitely a nostalgic and unique gift that will delight your customers or employees!

Innovative Merchandise

Trending Innovative Merchandise: Premium Juice Dispenser

Here is an innovative marketing idea for all companies in the drinks and healthy living industry that are wanting to promote the lifestyle and diet associated with their brand. In addition to this, companies that sell blenders can use this product to initiate brand activation or keep their current customers interested by a new method to the juicing process.

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Why This is a Great Marketing Idea:

  •  Multipurpose – This product has two functions, a filtered water bottle section at the top to store water conveniently while filtering at the mouth piece to offer a great and purer taste. On the bottom part of the bottle it has a built in juicer that allows you to freshly squeeze your own fruit into the bottle to make an unprocessed, all naturally flavoured drink. Even if you don’t want to drink it with water, it offers the opportunity to have just fruit or mixed fruit.
  • Customisable – This marketing idea is flexible with both colour scheme and branding. With a bottle there is plenty of space to place a logo, whether it be on the lid or on the side, there is great freedom in setting its location. additionally it is as flexible with the colouring offering a variation in colour potential.
  • Creative – With very few products like this out there, it is innovative and unique, standing out from other companies and attracting customers just through being interested in what it does.

GWP Ideas, Innovative Merchandise

Classy Merchandise: Wine Stoppers as Premium Collectibles

A bottle stopper is a nice product to use as GWP. Because of the size and weight of the product, it is compact and suitable for many types of industries. If you are dealing in food and beverage industry, perhaps as a winemaker or a restaurant, this product would be a really cool premium product. Bottle stoppers are very simple and convenient accessories for wine lovers, bartenders and wine collectors alike to saver the aromas of wine, and keep its taste ripe.

This is why we suggest this vacuum seal bottle stopper to add a twist and cheer to your collection of wine accessories.

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Why is this wine stopper a great merchandise idea?


Practical. This wine stopped can be use multiple ways making it a very convenient item to have. People love receiving items that they can use.
Brand awareness. This item can be used and placed on any item and any place leaving plenty of chance to expose and interest other people.

Innovative Merchandise

Innovative Merchandise: Handy Pocket Powerbanks

Branded power banks are a fantastic way to market your brand. In a now ever technological world people everywhere are using their mobile phones, tablets and electronic gadgets on a daily basis. Also fitted with USB Ports and a LED Display on the front, this branded power bank is a great innovation for increasing brand activation. 

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There are numerous ways to use this premium power bank. If your target is to increase your brand popularity, you can give them away for free during exhibitions, this increases the reach you will have on potential customers and will enhance your brand recognition and awareness.

Another way is to offer this power bank as a redemption gift or for use as gift with purchase to raise your in store sales as this will help enhance your product recognition.

Innovative Merchandise, GWP Ideas

Innovative Merchandise Ideas: Whiskey Stones

Whiskey stones – solid cubes made of either stone or stainless steel – offer the benefit of keeping your drink cold without diluting it. Many prefer to use them over ice cubes because they don’t melt, are odorless and tasteless, and have a more prolonged cooling effect. All this means the customer will be able to enjoy his or her drink in a whiskey glass without any alteration of taste or smell.

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Nonetheless, excellent promo whiskey stones require equally nice packaging. No company would hand them over like ordinary rocks, for sure. Just look at the new packaging designs for promo whiskey cubes here above.

GWP Ideas, Innovative Merchandise

Premium Packaging Ideas: Smooth and Sturdy Cardboard Boxes

Packaging is undeniably one of the most significant aspects of marketing. Working with a trusted gift box factory ensures that your custom gift packaging is done according to your requirements.

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Why do we think that any custom packaging is a great idea?

  • Design Appeal.  Having this kind of packaging helps motivate customers to make a purchase. Thus, customizing the box is really important.
  • Stimulate sales. Great packaging can affect one’s buying decision. Consumers tend to get products in beautiful packages. It can assist, therefore, in developing brand awareness and stimulating sales.
  • Product Protection. The main point of having excellent packaging is securing the goods. When your merchandise is well-packaged, customers see this as a guarantee of quality.
  • Gift-Ready. Obviously, this is perfect for the Golden Week Holidays in China. The well-designed box emits a refined aura that resonates with the Chinese market.
  • Brand Awareness. With just one look, you’ll immediately recognize the brand color, hence making the packaging great for promotion and brand exposure.

Innovative Merchandise, GWP Ideas

Brand Visibility: Fashion Merchandise Ideas

One of the best ways to deliver your brand's identity is through wearable fashion. Wearable in the sense that it can be used every day on almost any occasion without looking like a tasteless promotional item that anyone can get for free once they avail the product.

Integrating your brand in fashion can be a hit or miss, there's always this fine line between your merchandise looking like a valued gift or a tacky promo loot. The best approach to this is to be as subtle as possible while still keeping your brand's identity imminent in the merchandise.

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Take this trucker cap we designed and made for the brand LWC.  Practical gifts like this have a higher tendency to be used by the customers, thus, increasing your brand's reach and visibility, pun intended. 

We at Merch & Effect consider several key elements when making a design. First, we take into consideration the color palette of the brand. Color palettes are easily recognizable and unique to the brand. In spite of the logo not standing out, these would carry the brand's identity. Another thing we consider is the materials that will be used to create our designs. Since we have limited space in this platform, we take into consideration what imagery we should prioritise and put on there. With this, we can come up with a practical, subtle, but brand-related item that will surely be appreciated by customers.