As part of their marketing scheme, Aperol Spritz is offering a promotional branded glass as a marketing giveaway. The branded glass is part of an in pack promo wherein customers will receive the promo gift every time they purchase the set.
What Makes This Promotional Branded Glass A Great Gift With Purchase?
Adds value – Getting something for free from your regular purchase creates a whole idea that you are making a worthwhile purchase. Thus, consumers love getting marketing gifts from their favourite brands. Furthermore, On pack gifts are a commonly used marketing scheme because the add-on entices shoppers to buy.
Boost sales – Customers are more likely to purchase products that offer promotional giveaways. Because the perceived value increases as brands offer add-ons, shoppers are more keen to buy those products that offer more value for money.
Practicality – Lastly, this on-pack merchandise goes well with the product being sold. And the great thing about branded glasses is that every time they are in use, it facilitates brand exposure.