Innovative Merchandise, GWP Ideas

Marketing Strategy: In-Bar Functional Displays

The best place to promote your product is directly at the place of purchase. The main example to do this are in store displays in supermarkets. As a big part of the beer sales are done in bars, a great idea to promote your brand and products is with an in bar display. Beer towers, like this one from Skyy Vodka, are great products to use as an in-bar display.

Why promoting with branded beer towers?

When the custumers of a bar see in bar displays like a branded beer tower, they will rather order the beer of the company they see on the displays.  Furthermore when interacting with the beer tower, the printed label on the cover will enhance costumer retention and brand recognition.

These beer towers are fantastic premium products. They offer a great branding area on the cover and are available in many different shapes and colors.

M&E_Sky Vodka Tower.jpg

How can you use branded in bar displays as premium product?

There are several different ways to use promotional products as an in bar display. One possibility is to offer the beer towers as branded merchandise. Offering these displays as merchandise will have the great benefit that you will still earn money by selling them in stores or in your online shop.

Another way is to give them away for free to the bars. This way many of the bars will use the beer tower which will have a straight impact to your sales in bars.