GWP Ideas

Classy Merchandise: Premium Cocktail Sets

Cocktails are mixed drinks, one ingredient being alcohol – these are ever popular drinks in bars and parties and these have strong thematic connotations including: Exotic / Holiday / Celebrations / Parties / Experimentation / Mixing.

Cocktail sets are a handy tool for aspiring mixers, bar tenders, and drinks reps to bring on the go to parties to show off their skills and be the center of attention.   Such a set will also make for an excellent GWP drinks campaign.

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Depending on your budget you can adapt the set to have limited components and varied packaging – some companies will just give away a plastic mixer as an on pack with duty free. Same thing goes for BBQ sets being modular.

The set can be housed in a variety of ways from wooden boxes to leather bags, the cocktail set allows for different levels of sophistication to be conveyed to the recipients. A cocktail set is also of great attraction to the younger recipients due to the cool stylised reputation of drink mixers in society, making it a great incentive product to encourage consumers to endorse services of products rendered. In addition product or company logos may also be etched onto the shaker or the box/bag to give advertising and marketing value for firms who may wish to pursue using a cocktail set as a premium product.