GWP Ideas

Merchandising Strategies: Premium Packaging Merchandise

Every liquor lover’s concern is either keeping their drink cold or making sure that it’s fresh. This passion for liquor can be shared to your patrons through practical and innovative merchandise that can definitely depict a much more premium and classy brand.

Packaging has moved beyond its delivery function and even its visual identity purpose. It’s now being used as a platform to demonstrate innovation, engage tech-savvy consumers and deliver personalised drinking experiences.

Effectively producing any merchandise will always boil down to its application in daily living. For any wine and spirit enthusiast, joy starts with the smell of a favorite beverage and the only way to get that smell is by opening that bottle.