GWP Ideas

Merchandising Strategies: On-Pack Gifts for your Campaign

This type of marketing offer is commonly used in the alcohol industry and for a number of reasons. An on-pack glass gift is good for increasing brand awareness and also works well as an incentive purchase.

This on-pack gift is packaged to show the item next to the bottle. This glass has also been engraved to show the brands name on the surface, which makes this type of design a great and easy technique for making your brand name look sophisticated and unique on the glass.

Why is an on-pack glass good as a marketing incentive?

Point of Sale Marketing. This glass could be used in bars or at home on display in your drinks cabinet to advertise your whiskey brand. When buying a glass of this specific brand of whiskey or wine, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass is, the more likely the customer will buy from this brand.

Increase the Perceived Value of the Product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand Awareness. Because of its novelty factor, this glass will interest customers to buy because it offers more than other liquor brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo onto it.