Innovative Merchandise

Marketing Strategies: On-Premise displays

The best place to promote your product is directly at the place of purchase. The primary way to do this are through in-store displays in the supermarkets. As a big part of the liquor sales are done in bars, a great idea to promote your brand and product is with an in-bar display. Liquor towers, like this one from Skyy Vodka, are great promotional products to use as an in-bar display.

When the customers of a bar see in-bar displays like a branded liquor tower, they will most likely order that featured liquor of the company they see on the displays.  Furthermore, when interacting with the beer tower, the printed label on the cover will enhance customer retention and brand recognition.

This vodka tower is a fantastic promotional product. It offers a great branding area on the base and is available in many different shapes and colors.

How can you use bar displays as promotional products?

There are several different ways to use promotional products as an in-bar display. One possibility is to offer the liquor towers as branded merchandise. Offering these displays as merchandise will have the great benefit that you will still earn money by selling them to stores or in your online shop.

Another way is to give them away for free to the bars. This way, many of the bars will use the liquor tower which will have a straight impact to your sales in bars.