One of the key aspects of marketing is to include different strategies like giveaways or premium gifts where clients will leave your local shop happily knowing that the brand really cares about them. This will enable us to build better customer relationships and boost our brand awareness as our marketing strategies can be as creative as we want and imprint our logo without any problems.
Wild Turkey has offered a marketing gift with a purchase of their branded bourbon. If you're currently in the liquor industry looking for marketing gift ideas, then look no further.
Marketing gifts are merchandise produced for marketing programs which often result to companies giving away products in order to promote and improve the brand's image. Marketing gifts are a fantastic strategy in order to increase brand awareness and recognition, leaving a positive impression for potential consumers.
Wild Turkey's mason jar is a superb example of a successful marketing gift idea. The Jar adds another dimension to the bourbon experience that is not only going to increase satisfaction of the buyer but also, with the Jar being branded, is sure to entice other worthy customers to leap forward and seek out the Wild Turkey brand.
Benefits of Implementing Marketing Gifts
A Marketing Gift brings many benefits to your company:
Strengthens Loyalty - When customers receive a gift, their previewed image of that company will undoubtedly increase. This in turn will increase customer retention, an important long-term benefit.
Effective Advertising - Customers would love to show off their gifts, particularly this case of a good quality mason jar. As a result, this will create a large influx of positive word-of-mouth advertising, a truly essential and silent way of marketing brands.
Increased Awareness - By creating a marketing gift with the brand logo printed on it, this will be seen by the eyes of other potential consumers when in use. Therefore, will spread the word of the brand and eventually lead to new and valuable customers.
Increased Sales and Profit - Ultimately the above benefits will combine together in the long-run to help increase sales and overall profit.