LAUNCHING SOON: New and Innovative Belt Kit

We have developed a product that helps anyone be connected with what they put on their waists. Same as to our diet, there is a sense of achievement within ourselves whenever we cook our own food which helps us eat healthy and lose weight; a common therapeutic effect on DIY activities. A belt is a subtle piece of fashion most people take for granted, but only few know its effect in balancing your whole outfit which is why these people are serious with their belts.

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The THEORY belt is a kit that’s easy to use for anyone who wants to create their own premium quality belt. A fully customised piece of fashion made by your own hands which can definitely elevate your confidence as you pair it with your wardrobe.

Genuine Leather for DIY Therapy: The THEORY BELT

HEALING THROUGH CREATING

A study has been conducted which proves the positive effect of crafting to the human brain. Whenever someone engages into crafting, there is an increase of dopamine production within our bodies which improve our mood and disposition. Crafting also improves how we feel about performing particular tasks. According to a CNN report, Psychologists believe a strong sense of self-efficacy is key to how we approach new challenges and overcome disappointments in life.

Engaging in crafting is also unique in its ability to involve many different areas of your brain. It can work your memory and attention span while involving your visuospatial processing, creative side and problem-solving abilities. Through our THEORY DIY Belt, your mind and personality can highly benefit more than your wardrobe; now that’s getting more than what you’ve paid for. It is a perfect activity for aging individuals to engage in as it activates different types of neurons left untapped as we get older; a great exercise for the mind to improve our mental and physical state for the long run.

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We guarantee that our THEORY DIY Belt will last many many years and can still retain the beauty you have crafted with your bare hands.We only include the best Genuine Leather in our kits backed by the experience of the pioneering tanneries that have been in this industry for over 8 years. With this project, we aim to make every man appreciate the craftsmanship than goes into making a subtle piece of fashion. The project hopes to elevate our level of quality when it comes to picking out the best belt for our wardrobe while reaping the emotional benefits to be earned in creating it yourself.

THEORY DIY Belt aims to improve what is on the inside more than the outside. For a healthier mind amidst the fast-paced modern world; now that’s a fashion statement we should all live with.

Innovative Merchandise, GWP Ideas

Liquor Boxes: A Premium Bonus to your Classy Merchandise

Boxes have been around for a while now and remain widely popular, providing trendy yet simple packaging, for a large variety of products. Drinks companies, especially Spirits brands, are using this packaging widely.

Liquor Boxes exist in various shapes and forms and we can customise them easily for companies to differentiate themselves from their competitors through innovative designs.

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Are you ready for Box Packaging?
These high end boxes are usually made of metals, synonymous with durability, strength and character, further reinforcing the image of the brand.  Champagne brands are however increasingly using Strong Cardboard and even Neoprene.

Classy and refined artwork is on the mould and printed onto the box, to obtain that ideal packaging look not solely for alcohol but for a large variety of products.

Innovative Merchandise, GWP Ideas

Trending Innovations: Unique Bottle Stopper as Merchandise

Remember how often that bottle of wine was left unfinished after a family dinner? Well look no more with this cool promotional wine stopper with combination lock! Some of us are forced pour out wine, as we all know that after the opening of a bottle we can’t insert into the wine cork successfully. Others are trying to replace the cork with paper items or other material.

Why we advise you to use this promotional wine stopper for your promotional campaign?
Increase purchased value. It is can be given as gift with purchase, which is such a good marketing idea for the wine and drinks industries. It boosts lots of opportunity to increase sells as no one will want to lose the chance of getting this unique and useful wine stopper with a twist.

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Practicality. The good quality of this product makes this wine bottle stopper an excellent idea due to its long product life-span. This will make the perfect bar equipment promotional idea for drinks and alcohol companies. The bottom part of the stopper can also be pushed inside the top base for perfect storage!
 

Brand value. Most of us rarely drink alcohol alone, more often we drink at some parties with our friends or with guests and our families. Because it is different a huge amount of people could see this uniquely designed product and will provide your company or brand with word mouth advertising.
 

Innovative Merchandise

Trending Merchandise: Innovative GWP for Whiskey Brands

Never thought that you were drinking more ice water than the actual beverage? Gift your customers with some promo whiskey stones and a proper glass of bourbon.

Whiskey stones – solid cubes made of either stone or stainless steel – offer the benefit of keeping your drink cold without diluting it. Many prefer to use them over ice cubes because they don’t melt, are odorless and tasteless, and have a more prolonged cooling effect. All this means the customer will be able to enjoy his or her drink in a whiskey glass without any alteration of taste or smell.

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Nonetheless, excellent promo whiskey stones require equally nice packaging. No company would hand them over like ordinary rocks, for sure. Just look at the new packaging designs for promo whiskey cubes here above.

Why would these promo whiskey stones be effective promo items?
Higher perceived value: The clean and well-finished design and the materials used for the boxes and the cubes make the promo gift seem not cheap at all. The customer will feel like they’re receiving a significant present and may consequently adopt a different approach towards your brand.
Branding: The logo on top of the box is a perfect example of branding. However, not only the box can be branded but the promo whiskey stones as well. Your name can be visible in every glass and single stone cube.
Custom: The design can also be customized. It is possible to use other materials, apply different closing methods, compose personalized sets, and so on. The possibilities are infinite.
Are you looking for a high-end or basic promo whiskey stones set? It is a great idea that suits purchase with purchase and gift with purchase campaigns.

GWP Ideas

Marketing Strategies: Using Merchandise for POS Visibility

With thousands of different wine merchandise and wine varieties to choose from in an already saturated industry, it can be hard for wine brands to stand out to their potential customers that past their brand everyday.

A regular customer who is perhaps not as familiar with wine as an expert, will at times find it different to know which wine is best to choose from on the shelf. A wine campaign that has an on-pack freebie gift or has a price promotion is more attractive to purchase over others, or to at least to try. And these wine promo stirrers are the perfect free gift to complement your wine, especially when enjoyed with ice!

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Wine gifts and how can they increase your product sales?

Brand value. Customers love receiving free gifts no matter how small, and they will always make the customer exhibit a more positive experience when buying your product, which is more likely for them to return.
Branding potential. Small wine promo gifts such as this stirrer, are useful when making and mixing drinks. Stirrers especially can be custom packaged, shaped, coloured and can be made to feature cool designs that show off your brand.
Incentive product. With a free wine gift attached that matches your wine brand, it acts as a great incentive to make customers try out your brand. This type of wine campaign could be the marketing tool that will successfully push the client to try and buy your product. In general it’s a great way to get a stronger foothold in the market.

Innovative Merchandise

Premium Marketing Products: Cuff Links as a Corporate Gift

Bored of pens, mugs or name card holders as corporate gifts? How about something wearable like – Custom Made Cuff Links?

Look at how Asahi promoted its brand using cuff links. These gifts are of high perceived value and can create a positive impression among recipients. Being custom made gifts, these can easily become collectibles and be kept for long. Very suitable as gifts for VIP at special corporate events, especially memorable souvenirs at anniversary celebrations.

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Be daring and creative with the cuff links designs to attract attention. Give it a twist and create retro designs like the old trucks of Tuborg. Definitely a nostalgic and unique gift that will delight your customers or employees!

GWP Ideas

Marketing Strategies: Planning your Merchandise Distribution

Before doing anything else choose the right Promotional Product Options.  With so many delivery mechanics to improve your marketing Campaigns, it can be tough to decide. First off, think about who, what and where your target audience will be and the type of gifts they want from a company. Secondly, how to get the message across about your company such as, the reasoning and theme behind your campaign. Different delivery mechanisms can help to increase a company’s promotional products.

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What is a Delivery mechanism? – key deciding factor on what products to give away as promotional gifts to clients. The product, budget and delivery mechanism all need to be in sync with each other to have a successful promotional campaign.

Events Giveaways –Free promotional products from sport events, concerts, fairs, etc.- a way to maintain customer loyalty. Celebrities augments a brand by autographing the giveaway. Furthermore, toss promotional giveaways can be given out by a catapult or someone throws these items into the crowd. Mostly seen at sport events and concerts.

GWP Ideas

LIMITED EDITION: Offering Collectible Merchandise to your Consumers

Custom made liquor glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your rum in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

 

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Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your liquor brand. When buying a glass of this specific brand of whiskey, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this rum.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this promo glass will interest customers to buy, because it offers more than other whiskey brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

Innovative Merchandise

Trending Innovative Merchandise: Premium Juice Dispenser

Here is an innovative marketing idea for all companies in the drinks and healthy living industry that are wanting to promote the lifestyle and diet associated with their brand. In addition to this, companies that sell blenders can use this product to initiate brand activation or keep their current customers interested by a new method to the juicing process.

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Why This is a Great Marketing Idea:

  •  Multipurpose – This product has two functions, a filtered water bottle section at the top to store water conveniently while filtering at the mouth piece to offer a great and purer taste. On the bottom part of the bottle it has a built in juicer that allows you to freshly squeeze your own fruit into the bottle to make an unprocessed, all naturally flavoured drink. Even if you don’t want to drink it with water, it offers the opportunity to have just fruit or mixed fruit.
  • Customisable – This marketing idea is flexible with both colour scheme and branding. With a bottle there is plenty of space to place a logo, whether it be on the lid or on the side, there is great freedom in setting its location. additionally it is as flexible with the colouring offering a variation in colour potential.
  • Creative – With very few products like this out there, it is innovative and unique, standing out from other companies and attracting customers just through being interested in what it does.