PREMIUM BRANDED GLASS – WHAT MAKES IT AN EFFECTIVE GWP

As part of their marketing scheme, Aperol Spritz is offering a promotional branded glass as a marketing giveaway. The branded glass is part of an in pack promo wherein customers will receive the promo gift every time they purchase the set.

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What Makes This Promotional Branded Glass A Great Gift With Purchase?

Adds value – Getting something for free from your regular purchase creates a whole idea that you are making a worthwhile purchase. Thus, consumers love getting marketing gifts from their favourite brands. Furthermore, On pack gifts are a commonly used marketing scheme because the add-on entices shoppers to buy.

Boost sales – Customers are more likely to purchase products that offer promotional giveaways. Because the perceived value increases as brands offer add-ons, shoppers are more keen to buy those products that offer more value for money.

Practicality – Lastly, this on-pack merchandise goes well with the product being sold. And the great thing about branded glasses is that every time they are in use, it facilitates brand exposure.

What can Premium Packaging do for you?

Premium packaging design makes customers feel like a product’s price tag is worth it. This is true of liquor products where the liquid itself looks exactly like other brands. A marketing gift with purchase would also work well for this purpose.

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Improved visibility: Custom drinks packaging design stands out ahead of competitors. This creates an initial point of contact with customers and leaves a lasting impression.

Awareness: Custom packaging is a visual interpretation of your message. Customers only need to see these boxes to see that Glen Grant positions itself as a premium and innovative brand. This alone is great advertising.

Uniqueness: Brands have seemingly endless options when it comes to packaging. Play around with texture, material and sizing. The options are endless! Above all, bear in mind what kind of packaging is a good match for your product and what your competitors are doing well.



Eco-Friendly Merchandise for Liquor Company Promotions

One of the biggest trends these days is using Eco Friendly Products. Why not consider a Eco-Friendly set for your Company Promotion? Giving this as a gift will show that you as a company care about the environment, plus you’re offering a very convenient set of merchandise to the receiver, that will come in handy and classy anywhere.

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Why do we like this Eco Friendly Stationery Set for Company Promotion?

Unique but practical: The wooden finish and the clean, modern design of this Eco Friendly merchandise makes it a definite eye catcher. It makes it look more luxurious, and the receiver will definitely appreciate the gift. The items are square, so it’s very convenient to slip into your countertops.

Good promotional product: The options for customizing these products are limitless. The wood can easily be engraved with a company logo and the material can be darker or lighter depending on your preferences. Secondly, by having these items around at the bars and restaurants, the company will come across as eco-friendly and ethical.

Upholds brand reputation: As stated above, using this product in and around the office will send a message to other people that you care about the environment. Bamboo is a very sturdy material, so the items can be used for a long time to come.



WHAT WE LEARNED FROM GETTING A CUSTOM WINE PACKAGING DESIGN

Since Liquor brands are high-end, the packaging should also reflect the quality of the product. And Vindana achieved this. As you can see from the photo, the box packaging has a simple and modern aura that is sure to attract a seasoned enthusiast.


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We also love how they kept the drinks packaging design simple. With only the brand name printed on the box, it keeps the overall feel neat and classy. However, the brand didn’t have its own POS display. A custom designed retail display would have made the brand even more visually appealing.


Why You Need to Have A Custom-Made Wine Packaging Design?

Establish Identity: High quality packaging adds value to your product, which is crucial if you want to establish your own brand identity. The more sophisticated the packaging is, the better your reputation becomes.

Influence Buying Decisions: Shoppers are naturally drawn to attractive products. Great designs equal quality. As such, having a custom-made wine packaging would definitely help shoppers decide whether to purchase your product.

Custom Barrels for Premium Liquor Brands--- Wine Merchandise

re you looking for something original and different from the classical bottle openers or steins? Have a look at this wine merch idea, this barrel is going to make your customers wanting to enjoy that glass of wine.

Indeed if you work in this field you should know that wine is probably the most widely consumed and oldest alcoholic drink in the world. Its popularity also places third, only after water and tea. What does it mean? Large market for wine industry but at the same time high competitiveness. Hence we would like to provide you with ideas necessary to stand out from the crowd with innovative and unique products like this wine promo idea.


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Why is this a good wine promo idea?

Increased perceived value: The wine promo idea doesn’t look like a cheap and common promo item, but as a well-built and quality item that will increase the perceived value of your customers. The barrel is perceived as an exclusive wine tower that add an extra worth to having a drink. That is the consumers will get a perfect temperature wine with a cool barrel dispenser.

Customer retention: Unless you distinguish yourself for the wine itself only, it is a good idea to aim to offer something characteristic that make people curious and give them a reason to choose your brand against another. This wine promo idea could be that peculiarity for which people are willing to order your wine and keep doing it.

Advertising: The barrel has a very large area for branding but also advertising or custom designs. Ideal to be displayed in restaurants, pubs, at events and so on. Moreover, if you make sure the barrel to be used exclusively with your wine brand, people will pay more attention to your company and if they like the idea they will spread the word, of you offering a perfect combination of wine and peculiar barrel shape dispenser.


Promotions GWP – Aperol Cocktail Glass

This promotion is both stylish and pinpoints the essence of what Aperol Spritz stands as a brand. Also because the cocktail glass can be used for many occasions, it makes this gift very practical for using at home, at events or for a sneeky tipple somewhere.  Because of its stylish design, customers will want to buy this product as it makes a great incentive to buy because the gift is more valuable.

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Furthermore this branded glass and on-pack packaging can be personalised. The brand or logo can be engraved, laser embossed or printed on such glasses. This can help to provide high visibility for the brand. Also, users can promote the brand even when they are not drinking Aperol for use with other drinks.

Having glasses as promotions GWP advertisements is a very popular marketing strategy in the alcoholic beverage industry. Shot glasses are most commonly given away during gift promotions. And do are other glassware varieties including champagne glasses, stein glasses, martini glasses, pint glasses, etc.

PROMOTIONAL COCKTAIL SETS: PREMIUM GWP

Cocktails are mixed drinks, one ingredient being alcohol – these are ever popular drinks in bars and parties and these have strong thematic connotations including…. Exotic / Holiday / Celebrations / Parties / Experimentation / Mixing.

Cocktail sets are a handy tool for aspiring mixers, bar tenders, and drinks reps to bring on the go to parties to show off their skills and be the center of attention.   Such a set will also make for an excellent GWP drinks promo.


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The typical cocktail set consists of a shaker, drink stirrer, measure, tongs, strainer & carrying case. Depending on your budget you can adapt the set to have limited components and varied packaging.

The set can be housed in a variety of ways from wooden boxes to leather bags, the cocktail set allows for different levels of sophistication to be conveyed to the recipients. A cocktail set is also of great attraction to the younger recipients due to the cool stylized reputation of drink mixers in society, making it a great incentive product to encourage consumers to endorse services of products rendered. In addition product or company logos may also be etched onto the shaker or the box/bag to give advertising and marketing value for firms who may wish to pursue using a cocktail set as a promotional product.

Promotional Branded Glass – What Makes it an Effective GWP

What Makes This Promotional Branded Glass A Great Gift With Purchase?

Adds value – Getting something for free from your regular purchase creates a whole idea that you are making a worthwhile purchase. Thus, consumers love getting marketing gifts from their favourite brands. Furthermore, On pack gifts are a commonly used marketing scheme because the add-on entices shoppers to buy.

Boost sales – Customers are more likely to purchase products that offer promotional giveaways. Because the perceived value increases as brands offer add-ons, shoppers are more keen to buy those products that offer more value for money.

Practicality – Lastly, this on-pack merchandise goes well with the product being sold. And the great thing about branded glasses is that every time they are in use, it facilitates brand exposure.

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Opportunity for improvement

The promotional branded glass is a great promo item but it needs a POS display to further highlight the product. Place the POS display in a conspicuous place to put the brand front and centre.

Every Girl Needs This – Bag Hooks

A handbag hook is a perfect companion for any girl to keep their handbags off the ground.  This helps keep your handbag clean and prolong its usability. Besides, this handbag hook also shouts out as a fashion statement. The simple yet posh design stands out from other conventional handbag hooks that may come across as too loud or cheap looking.

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How can offering a handbag hook be helpful?

On a marketing level, offering a promotional gift reflects well on the company. It shows that the company is customer orientated and they is also a gesture of generosity to them. Customers that receives gift will usually be more loyal or receptive to future products or promotions from that same company.

Furthermore, by offering such promotional gifts it will also promote the products of the company. It helps create brand recall in the minds of customers. They would then have the perception that your company is reliable because your gift could be something they see every day.


4 Benefits of Custom Branded Packaging for Marketing Drinks

The benefits of using custom branded packaging:

1. Capture customer’s attention– Nice packaging will certainly attract customers’ attention and increase customers’ purchase desires. With a custom design packaging, it presents the product as unique and identifiable.

2. Brand recognition– The stronger the identity and brand image it creates, the stronger the recognition will be. This is because the packaging says a lot about your image as a brand. Since most liqueurs target high-end customers, the brand packaging design should also reflect this fact.


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3. Product exclusivity – In fact, many brands maintain their status purely because they offer the product which others do not have. Directly because of product exclusivity, it stands out from the crowd of products.

4. Profitable – Because of its limited number, the product’s price can be set higher than the standard price. Moreover, it creates a sense of urgency, so customers will purchase the product before it’s too late. Thus, it sells faster and clears stock.

Indeed, having a custom branded packaging can add value to your products and improve your image. More durable packaging makes your brand look reliable and high quality.